WATERBURY, Vt.--(BUSINESS WIRE)--Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, continues to change the way consumers in the United States and Canada brew coffee at home with the release of the new Keurig® 2.0 hot beverage brewing system. This weekend, Keurig® 2.0 made its debut on Keurig.com and national retailers’ websites, as well as at the flagship Keurig® Store in Burlington, Mass., where consumers can be among the first to experience the new system in person. Roll-out at retail partners nationwide will follow in the coming weeks.
Keurig® 2.0 is the first Keurig® brewer to brew both a single cup and a four-cup carafe from a Keurig® brand pack. This innovation delivers everything consumers know and love about Keurig – and more – with game-changing performance and function, unprecedented beverage choice, simplicity and convenience, and timeless design appeal.
“Our new Keurig 2.0 system is the next innovative step for our hot beverage brewing system,” said Brian Kelley, President and CEO of Keurig. “Eleven years ago, we revolutionized the way consumers brewed coffee in the home with a single cup system, and we’ve used the knowledge and expertise we’ve gained along the way to form the basis for continued innovation. We’re thrilled to have changed the game yet again by offering consumers the ability to brew a variety of sizes, from a single cup to a carafe, and choose from more than 290 varieties from more than 50 brands, all within one system, Keurig 2.0.”
In addition to brewing both a single cup and a carafe, Keurig 2.0 is the first Keurig brewer to feature Keurig 2.0 Brewing Technology™, which enables the brewer to recognize the inserted Keurig® pack and optimize to the recommended, customized setting for that particular beverage. The Keurig 2.0 Brewing Technology ensures that the Keurig 2.0 system delivers on the promise of excellent quality beverages, produced simply and consistently, every single time.
“We’re confident that Keurig 2.0 is going to extend the Keurig appeal to an entirely new group of consumers, including those for whom a single serving of coffee isn’t always enough, and we’re excited to show them how Keurig can change their hot beverage brewing experience as it has for so many already,” continued Kelley. “We’ve heard from Keurig owners and non-owners alike that the ability to brew a carafe of coffee is important to them, whether they’re entertaining or just looking to experience a larger beverage quantity in the morning before heading out to work. We look forward to bringing Keurig simplicity and quality to an even broader group of consumers by now offering the ability to brew both a single cup and a carafe with Keurig 2.0.”
The Keurig® 2.0 system is available in the K500, K400 and K300 series. All systems offer the ability to brew both a single cup using a K-Cup® pack – more than 290 coffee, tea and other hot beverages from more than 50 brands, including Green Mountain Coffee®, Starbucks®, Dunkin’ Donuts®, Snapple®, Lipton® and Peet's Coffee & Tea – and a carafe using the new K-Carafe™ pack. In addition, all Keurig® 2.0 brewers sold will include a plastic Keurig™ 2.0 carafe in the box. A stainless steel Keurig™ 2.0 Thermal Carafe is available for purchase as an accessory ($29.99 SRP).
- The Keurig® 2.0 K500 Series ($189.99 - $199.99 SRP) features ten brew sizes ranging from four to 30 ounces. It offers an 80-ounce illuminated water reservoir, Keurig’s largest to date, and an extra-large color touchscreen display with customizable wallpaper and a variety of programmable controls, including strength control, auto on/off, auto brew K-Carafe™ pack, programmable clock, a favorites settings option and a customizable night light. The K500 series also offers a hot water on demand feature.
- The Keurig® 2.0 K400 Series ($159.99 - $169.99 SRP) offers nine brew sizes ranging from four to 30 ounces and a 70-ounce illuminated water reservoir. Other key features include a color touch display with customizable wallpaper and programmable controls, including auto on/off, auto brew K-Carafe™ pack, strength control, customizable clock and a favorites setting.
- The Keurig® 2.0 K300 Series ($139.99 - $149.99 SRP) features nine brew sizes ranging from four to 30 ounces with a 60-ounce water reservoir. It also offers a grayscale touchscreen with strength control and an illuminated water reservoir.
For more information, visit Keurig.com.
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative Keurig® brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.
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