QUINCY, Mass.--(BUSINESS WIRE)--Propel Marketing announced today the launch of the RPM Dashboard, their new comprehensive analytics and results platform. RPM - Results by Propel Marketing - is designed to save local businesses time and effort by offering easy-to-access marketing metrics. These metrics allow business owners to make better-informed decisions to maximize their online results.
“We are thrilled to launch Propel Marketing’s enhanced new dashboard,” said Peter Newton, President of Propel Marketing. “We know how difficult running a business can be. With key data accessible in one centralized location, business owners can spend more time focusing on their core business and less time buried in multiple interfaces.”
With a focus on leads and conversion metrics, the user-friendly platform provides clients access to:
- 24-hour reporting platform featuring Google Analytics for web traffic
- Campaign landing page and web form leads
- Inbound call leads with the ability to listen to recorded calls
- High transparency campaign tracking, including SEM, display advertising, and retargeting
Enhanced integration of Google Analytics is a key benefit of the RPM Dashboard, providing users access to valuable website data in order to measure campaign conversions and boost sales. This critical data, in conjunction with marketing campaign metrics, makes it simple for a business to analyze content and performance across all marketing channels.
The RPM Dashboard provides a comprehensive view of all marketing channels and their performance, including a key holistic view of SEM campaigns with supporting landing page analytics. Propel Marketing clients continue to have easy access to other integrated marketing analytics, such as SEO, social media, and online reputation. Users will gain information on how to optimize their marketing spend and make the best use of data for more informed marketing decisions.
About Propel Marketing
Propel Marketing is a leading digital solutions provider helping local businesses connect with more customers. Propel serves as a trusted online expert offering a unique blend of leading-edge technology, high quality customer service, and consistent results. Propel is a credible media partner and a subsidiary of New Media Investment Group Inc.