DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/kqlc7z/hispanic_food) has announced the addition of the "Hispanic Food Shoppers in the U.S." report to their offering.
Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. Hispanic consumers have longĀ been a key element in the growth strategies of food marketers. With the continuing dispersal of Latinos into areas not traditionally known for substantial Hispanic populations, Hispanic food shoppers represent a rapidly growing segment of the customer base of grocers throughout the country.
Hispanic food shoppers offer a rich but potentially bewildering opportunity for food marketers and retailers. In Los Angeles, for example, stocking the shelves for the Hispanic food shopper means understanding the preferences and traditions of shoppers who are mainly Mexicans but also include a substantial population of Salvadorans and Guatemalans. In Miami food stores need to satisfy the expectations of Cubans, Colombians, Venezuelans, Hondurans and Nicaraguans. In New York they need to cater to Puerto Ricans and Dominicans along with shoppers from a wide variety of other countries in Central and South America.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Insights and Opportunities
Chapter 3: Market Trends
Chapter 4: Food in Hispanic Households
Chapter 5: Overview of the Hispanic Food Shopper
Chapter 6: Hispanic Food Shoppers in the Store
Chapter 7: Marketing and Merchandising Strategies
For more information visit http://www.researchandmarkets.com/research/kqlc7z/hispanic_food