Ryder Launches National Brand Advertising Campaign

Company aims to reintroduce itself to a new segment of the marketplace

MIAMI--()--Ryder System, Inc. (NYSE:R), a leader in commercial fleet management and supply chain management solutions, today announced the launch of its new “That’s Ryder” brand advertising campaign. The campaign, the first of its kind for Ryder in nearly two decades, includes the debut of a new tagline for the company – Ever better.™

Created by Grey Advertising, the campaign is aimed at broadening perceptions among C-suite executives about the full breadth of Ryder’s capabilities beyond longstanding product lines such as truck rental. Ryder aims to reintroduce itself for what the company is today, a business-to-business solutions provider that helps companies manage their complex fleet and supply chain functions better than they can on their own.

“Historically, a significant portion of the marketplace has been made up of ‘do-it-yourselfers’ who manage their own fleets and supply chains,” said Ryder Chairman and Chief Executive Officer, Robert Sanchez. “As the business environment has become more complex and regulated, companies are taking a closer look at outsourcing these critical functions. When they do, we want them to consider Ryder.”

The new tagline, Ever better, reinforces Ryder’s promise to customers to deliver value in a way that cuts costs, cranks up profits, and turns a transportation or logistics function into a competitive advantage. The ads intend to communicate how outsourcing with Ryder can improve fleet and supply chain performance.

“This campaign is not like anything the company has ever done before and is designed to make business leaders pause, and take a whole new look at Ryder,” said Senior Vice President and Chief Marketing Officer, Karen Jones. “The messaging speaks to C-level executives, who are becoming more involved in making decisions about their businesses’ fleets and supply chains, and aims to influence a whole new segment of the market to outsource these functions to Ryder.”

The advertising campaign launches July 25th and includes print advertising in the Wall Street Journal, Harvard Business Review, Bloomberg Businessweek, and Fast Company. Television spots will air on the Golf Channel. The campaign will also include digital and social executions.

About Ryder

Ryder is a FORTUNE 500® commercial fleet management and supply chain solutions company. Ryder’s stock (NYSE:R) is a component of the Dow Jones Transportation Average and the Standard & Poor’s 500 Index. Inbound Logistics magazine has recognized Ryder as a top third party logistics provider and green supply chain partner. In addition, Security Magazine has named Ryder one of the top companies for security practices in the transportation, logistics, supply chain, and warehousing sector. Ryder is a proud member of the American Red Cross Annual Disaster Giving Program, supporting national and local disaster preparedness and response efforts. For more information, visit www.ryder.com and follow us on Facebook, YouTube, and Twitter.

Note Regarding Forward-Looking Statements: Certain statements and information included in this news release are "forward-looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on our current plans and expectations and are subject to risks, uncertainties and assumptions. Accordingly, these forward-looking statements should be evaluated with consideration given to the many risks and uncertainties that could cause actual results and events to differ materially from those in the forward-looking statements including those risks set forth in our periodic filings with the Securities and Exchange Commission. New risks emerge from time to time. It is not possible for management to predict all such risk factors or to assess the impact of such risks on our business. Accordingly, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Contacts

Ryder System, Inc.
Cindy Haas, 305-500-4526
Cindy_Haas@Ryder.com
or
Jonathan Mayor, 305-500-3161
Jonathan_C_Mayor@Ryder.com

Ryder "Ever better" launch print ad. (Graphic: Business Wire)

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Release Summary

Ryder launches its first national advertising campaign in nearly twenty years, as well as a new tagline for the company, "Ever better."

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Contacts

Ryder System, Inc.
Cindy Haas, 305-500-4526
Cindy_Haas@Ryder.com
or
Jonathan Mayor, 305-500-3161
Jonathan_C_Mayor@Ryder.com