YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s

First-to-market multi-screen video unit drives engagement and brand lift, launched in partnership with BPN

REDWOOD CITY, Calif.--()--Today, YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, announces Ngage, a global, first-to-market, multi-screen advertising opportunity for brand marketers. The Ngage series is comprised of an extensive set of multi-screen video ad units for connected TV, tablet, smartphone, and PC. Ngage delivers a holistic message across screens through an all-in-one interactive video ad unit that combines video, branding slate and multiple interactivity buttons all within the frame of a video player. YuMe launches this first-of-its-kind cross-screen unit in partnership with full service media planning and buying agency, BPN, to promote Applebee’s ‘Flavors of Southwest’ campaign.

A growing number of marketers are investing heavily in multi-screen advertising campaigns as consumer connected device consumption proliferates across screens. With this emergent consumer behavior, the ability to reach one’s target audience across screens has become an important priority for most advertising campaigns.

“We are always looking at new, and improved, ways to best target and engage consumers, on behalf of our clients,” says Don Morrison, COO of BPN. “By reaching them when they are already seeking relevant content, we are able to elevate the media experience and drive better brand results.”

Ngage features include:

  • Optimized across devices, leveraging the key features of each environment
  • Leverages social and exploratory behavior of consumers via various calls-to-action methods (Facebook, Twitter, YouTube, microsites) to learn more about the brand and share insight socially
  • Turnkey solution leverages high interaction rates and proven success of the online Ngage unit
  • Reach and engage target consumers any time of day on multiple devices

“Delivering a seamless, interactive message across screens is what the market is looking for,” says Jayant Kadambi, Co-Founder and CEO, YuMe. “We have no doubt that brand advertisers will applaud and embrace the ability to engage and excite consumers on every screen.”

Leveraging the success of both Ngage online and award-winning Click-to-Ngage on CTV, YuMe is now extending the Ngage ad unit across mobile and tablet screens, offering a complete branding experience across devices. This new comprehensive solution leverages YuMe’s multi-screen reach, scale and highly-interactive ad experience to drive deep engagement and brand lift for advertisers.

To watch the full case study, visit: www.yume.com/Ngage-Case-Study

About YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 15 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may", "might", "will", "could", "would", "should", "expect", "intend", "plan", "objective", "anticipate", "believe", "estimate", "predict", "project", "potential", "continue" and "ongoing", or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about YuMe's growth strategy, including global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended March 31, 2014 and future filings. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.

Contacts

Waggener Edstrom
Jordan Byrnes, 415-547-7049
jbyrnes@waggeneredstrom.com

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YuMe's Ngage multi-screen ad unit promotes Applebee's 'Flavors of Southwest' campaign.

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Release Summary

YuMe announces Ngage, a global, first-to-market, multi-screen advertising opportunity for brand marketers.

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Contacts

Waggener Edstrom
Jordan Byrnes, 415-547-7049
jbyrnes@waggeneredstrom.com