NEW YORK--(BUSINESS WIRE)--Nielsen, a global provider of information and insights into what consumers watch and buy, and Pointlogic, a global leader in software and analytics to improve marketing ROI, today announced a global strategic alliance. Together, the two companies will develop and bring to market next-generation media planning and inventory management solutions.
Combining Nielsen’s unparalleled data assets, analytics and predictive capabilities with Pointlogic’s software solutions will help clients maximize advertising effectiveness in today’s dynamic media environment. This includes integration of cross-platform campaign insights and impact data from solutions such as Nielsen Online Campaign Ratings and Nielsen Buyer Insights, respectively.
“As a media company with strengths across linear TV, VOD, digital and mobile, we need better tools that allow us to integrate and craft a cross-platform sales plan that achieves our clients’ goals,” said Howard Shimmel, Chief Research Officer, Turner. “We look forward to seeing the results of the Nielsen and Pointlogic strategic alliance, in particular the tools that will help us help our advertisers to maximize their advertising effectiveness across TV, online and mobile.”
“It will be interesting to see Nielsen's data offering being aligned to Pointlogic's suite of channel planning tools,” said Eric Blankfein, Chief of the WHERE Group at Horizon Media. “We currently work with both companies and look forward to seeing how this will benefit our approach for clients.”
“Successful media planning enables successful campaigns. Period. It is that critical,” said Megan Clarken, EVP, Global Product Leader, Nielsen. “We are committed to bringing our clients the best possible media planning solutions that will allow them to maximize each and every dollar spent, and we are delighted to announce our strategic alliance with Pointlogic to help us do exactly that.”
“World-class media planning comes from seamless access to the best data, with media owners, agencies and clients working in a collaborative and creative manner,” stated Peter Kloprogge, CEO, Pointlogic. “It is our mission to provide decision support software enabling our clients to become better performers in the very complex environment of consumers, media and brands. We are delighted and proud of the strategic alliance with Nielsen which will allow us to fulfill our client’s goals in planning and implementation.”
Nielsen (NYSE:NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Pointlogic is the global market leader in strategic marketing planning solutions. These are used in over 80 countries by some of the world’s most successful media agencies, media owners and brands. Pointlogic solutions span the key stages of marketing from strategic planning through to activation. Pointlogic headquarters are in Rotterdam, The Netherlands with additional offices in New York, Sao Paulo, London and Singapore. For more information, visit www.pointlogic.com.