MINNEAPOLIS--(BUSINESS WIRE)--Quazar Capital Corporation is pleased to announce that their client, Blue Star Media, producers of “Discover the Dinosaurs,” was acquired by New York-based AUA Private Equity Partners.
THE SELLER: Blue Star Media – Pinnacle Publishing Group, Inc., was founded by Sanjay Syal in 1993 as a publishing company that evolved into promoting trade shows and ultimately became producers of “Discover the Dinosaurs,” a traveling family entertainment show. “Discover the Dinosaurs” is a dinosaur-themed, children and family-oriented touring educational and entertainment exhibit. Since inception, 2 years ago, the show has been attended by approximately 2 million visitors.
Through innovation, creativity, and leadership, “Discover the Dinosaurs” has become a hugely successful traveling show. Blue Star’s operations continue to outperform industry standards. “Discover the Dinosaurs” currently has three shows a week in different locations throughout the country.
THE BUYER: AUA Private Equity Partners – AUA Private Equity is a New York-based, operationally-focused, lower middle-market private equity firm making control and significant minority equity investments in companies in the consumer, media, and business services sectors with a particular focus on U.S. Hispanic-oriented companies and/or family-owned businesses.
THE TRANSACTION: Mr. Syal made a strategic decision to bring on a partner with experience in the industry to help with domestic and international expansion. When he decided to hire a Merger and Acquisition Advisor, Mr. Syal contacted Quazar due to his past relationship with Bruce Behm, President. He chose Quazar as his M&A Advisor because of Quazar’s M&A experience and reputation.
Quazar strategically contacted a select group of potential buyers, but most lacked the industry experience to help Mr. Syal grow Blue Star. In the end, AUA Equity, Brian Crosby & Peter Englehart were chosen as the best fit to partner with Blue Star to help meet their goals of continued domestic growth and expansion into the international marketplace.
POST-TRANSACTION PLANS: AUA Equity’s strategic partnership with Brian Crosby and Blue Star’s founder will help accelerate growth by increasing the scale and presence of the “Discover the Dinosaurs” show in the United States and internationally, and expanding the Company’s portfolio of shows. In connection with the transaction, Peter Englehart will consult for the Company as Executive Producer and support Mr. Syal in executing the Company’s strategic growth initiatives.
“The decision to bring in a partner was tough, but at the end of the day everyone is happy with the outcome. I felt Quazar professionally guided me through the sale process, kept me informed, and together we got the deal done.” - Sanjay Syal, CEO of Blue Star
Quazar Capital Corporation is a private Investment Banking Firm specializing in merger and acquisition (M&A) services including: Sell-Side Advisory -- Business Planning & Exit Planning -- Growth Planning & Buy-Side Advisory -- Financing & Debt Placement
