Radisson Offers the Chance to Win a Stay for Life in Celebration of the Brand’s Refreshed Portfolio of Hotels

MINNEAPOLIS--()--Radisson®, one of the best-recognized and most fully refreshed hotel brands in North America, invites consumers to participate in “Radisson for Life,” a consumer campaign that will award one lucky winner with free hotel stays for life at any Radisson hotel. Radisson for Life celebrates the near completion of a robust, multi-million dollar brand-wide endeavor to renovate and refresh the brand’s North American portfolio.

“We are launching the Radisson for Life sweepstakes as a way to celebrate the growing strength of the Radisson brand,” says Javier Rosenberg, chief operating officer, Radisson. “Our goal is to provide an exclusive opportunity that creates a renewed excitement for the exceptional hotels, amenities and Yes I Can!sm service associated with the Radisson brand.”

Radisson for Life takes place now through Sunday, August 17, 2014. Consumers can sign up by visiting www.radissonforlife.com. Entrants can also participate in a Weekly #Challenge for the opportunity to earn an additional entry per week. The Weekly #Challenges include taking a photo or a short video featuring the week’s theme, such as showcasing something green and using the hashtag ‘#greenwithenvypromo.’ Upon the contest’s completion in mid-August, Radisson will randomly select one lucky winner, who will receive five complimentary overnight stays per year at any Radisson hotel. In lieu of a complimentary stay for a lifetime, the winner can elect to have the dollar value of the prize donated to charity.

Radisson has a strong commitment to responsible business and invites guests to participate in its efforts through its Spread the Love charity program. Through this program, guests have the option to donate to World Childhood Foundation or a hotel’s local charity of choice. True to the Spread the Love spirit, the winner of Radisson for Life has the option to have the full valuation of the prize donated to charity.

More than 75 percent of the Radisson portfolio in North America has completed property improvement plans. Radisson’s multi-hotel renovations focus on improved guest elements including guestrooms, lobbies, common areas, meeting space, and technological enhancements. Renovations at all Radisson hotels are expected to be completed by the end of 2015.

Visit www.radissonforlife.com to review the official rules.

About Radisson®
Radisson® has become one of the world’s best-recognized hotel brands offering an upscale hotel experience serving both business and leisure guests with a range of World of Radisson features that are empathetic to the challenges of modern travel, including the 100% Guest Satisfaction Guarantee. Radisson has 150 hotels operating in major urban and suburban settings, leisure destinations, airports, and business districts throughout the Americas, Asia Pacific and the Caribbean. Every staff member has a passion for Yes I Can! SM hospitality, the signature service philosophy of Radisson, to ensure the total wellbeing and satisfaction of each guest.

Radisson is part of the Carlson Rezidor Hotel Group portfolio which also includes Quorvus Collection, Radisson Blu®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radisson.com or the brand’s newsroom.

About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The Carlson Rezidor portfolio includes more than 1,340 hotels in operation and under development with a footprint spanning over 105 countries and territories and a powerful set of global brands including Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Carlson Rezidor plans to grow its portfolio to nearly 1,500 hotels in operation and under development by 2015. In most hotels, guests can benefit from Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor and its brands employ 88,000 people.

Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.

www.carlsonrezidor.com

Contacts

Carlson Rezidor Hotel Group
Ben Gardeen, 763-212-8129
bgardeen@carlsonrezidor.com
or
Wagstaff Worldwide
Kathleen O’Connell, 312-943-6900
kathleen@wagstaffworldwide.com

Enter for a chance to win Free Hotel Stays for life! At Radissonforlife.com (Graphic: Radisson)

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Contacts

Carlson Rezidor Hotel Group
Ben Gardeen, 763-212-8129
bgardeen@carlsonrezidor.com
or
Wagstaff Worldwide
Kathleen O’Connell, 312-943-6900
kathleen@wagstaffworldwide.com