Popeyes Introduces Bold NEW Cracked Pepper Butterfly Shrimp

Partnership With Sprite® Offers Guests a Chance to “Taste the World” With a Trip to ANY Concert, Anywhere in the World*!

ATLANTA--()--Popeyes® Louisiana Kitchen today announced its newest Louisiana-inspired innovation, Cracked Pepper Butterfly Shrimp, available through July 27. This limited time offer serves up eight premium, juicy, Butterfly Shrimp marinated in Louisiana seasonings and cooked with a light and crispy salt and cracked peppercorn, served with Cajun fries, a biscuit and blackened tartar dipping sauce for $4.99. Guests can wash it all down with a chance to win a trip to ANY concert, anywhere in the world when they trade up their combo beverages*.

“Cracked Pepper Butterfly Shrimp offers Popeyes guests a bold new twist on a seafood classic,” said Hector Munoz, Vice President of Marketing for Popeyes. “With the use of black pepper, the most flavorful of all the peppercorns, our innovative culinary team has given our much-loved Butterfly Shrimp the kind of bold flavor kick our guests love and expect from our Louisiana kitchen.”

Trade up Your Combo Beverage for a Chance to “Taste the World”

To celebrate summer and help our guests quench their thirst, Popeyes has again partnered with Sprite® to give a lucky guest the opportunity to win a trip to ANY Concert, Anywhere in the World*! Guests who trade-up their Combo Beverage will receive a Sprite® Promotional scratch card containing a unique code. Guests will be invited to text-in their unique code to be entered for a chance to win!

*NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 U.S (OR D.C.), 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Promotion ends 8/31/14. For Official Rules, free method of obtaining a Code and entering, prize descriptions, odds disclosures, supported carriers, and complete details, visit https://cocacola.promo.eprize.com/popeyes/.

To watch Popeyes spokeswoman “Annie” introduce Cracked Pepper Butterfly Shrimp commercial in a new, nationally televised commercial, click here.

Popeyes Cracked Pepper Butterfly Shrimp is available for a limited time through July 27, at participating Popeyes locations. To find your local Popeyes and enjoy this great new offer, visit us at www.popeyes.com.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of April 20, 2014, Popeyes had 2,248 operating restaurants in the United States, three territories, and 27 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

Contacts

Media:
For Popeyes® Louisiana Kitchen
Coltrin & Associates
Jennifer Webb, 212-221-1616
Jennifer_Webb@Coltrin.com

Release Summary

Popeyes Introduces Bold NEW Cracked Pepper Butterfly Shrimp Partnership With Sprite® Offers Guests a Chance to “Taste the World” With a Trip to ANY Concert, Anywhere in the World*!

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Contacts

Media:
For Popeyes® Louisiana Kitchen
Coltrin & Associates
Jennifer Webb, 212-221-1616
Jennifer_Webb@Coltrin.com