ATLANTA--(BUSINESS WIRE)--in4mation insights announced today that its co-founder and partner, Steve Cohen, accepted the 2014 Ginny Valentine Badge of Courage Award at this year’s insight innovation exchange in Atlanta, where in4mation insights was a sponsor. Steve was recognized for making Conjoint and related choice-based methods commercially viable. Steve also presented at the conference, speaking about predictive models and how in4mation insights uses Data Science to produce Foresight for its clients.
This notable award was named for Virigina ‘Ginny’ Valentine, in recognition of her courage and persistence – she was widely recognized for her work in introducing semiotics to the market research industry.
About in4mation insights
in4mation insights is an internationally recognized firm in the analytics, marketing research and technology field and is known for its industry-leading theoretical and practical leadership and advanced technology. in4mation insights has the unique capability of integrating internal customer, sales, and panel data with consumer survey data, which allows for completely customized, business-focused and rich insights on an individual to category level.
The firm’s practice leaders each have more than 30 years experience in consumer research, data analytics, modeling and technology to deliver answers related to Consumer & Market Segmentation, Customer Lifetime Value & Churn, Market Structure, New Product & Service Design, Sensory Research, Marketing ROI and Pricing & Promotion. One of the firm's key differentiating capabilities is the use of Bayesian techniques, which enhance the potential value of consumer and market data; this is coupled with a high-performance computing platform, which has enabled the firm to conduct big data analytics. The firm has a global footprint and provides custom solutions to a host of Fortune 200 companies in such industries as Consumer Goods, Retail (online and brick & mortar), IT, Telecom, Financial Services, Pharmaceuticals, and Media.
For more information, please visit www.in4ins.com.