Topco Associates LLC Names Linda Severin Vice President, Marketing

ELK GROVE VILLAGE, Ill.--()--Topco Associates LLC announced today that Linda Severin has joined the company as Vice President, Marketing. In this role, Severin will be responsible for Topco’s Brand Management, Market Intelligence and Innovation groups. She will report directly to Topco President and CEO Randy Skoda.

“Linda brings a wealth of knowledge in branding and marketing to Topco that will benefit all our members,” Skoda said. “She has built and developed successful private label brands for industry leaders, and we are confident she will drive competitive advantage for our products and strong results for our members in their retail stores.”

Severin has over 25 years of experience in consumer packaged goods and the food industry. She has worked for well-recognized companies like Sara Lee Corporation, Campbell Soup Company and ConAgra Foods.

One of Severin’s most relevant experiences was with The Kroger Co., from 2007 to 2012, where she was Vice President, Corporate Brands. At Kroger, Severin led a large team responsible for portfolio, brand and loyalty strategy for store brands. Key focus areas included new product development, brand innovation, category vision, packaging, marketing, loyalty and merchandising strategies. During her tenure at Kroger, Severin and her team grew the company’s store brands at an accelerated pace versus private-label industry results.

Severin holds an M.B.A. from the University of Michigan and a bachelor’s degree in economics from Tufts University.

About Topco Associates LLC

Topco Associates LLC is a $12.3 billion, privately held company that provides aggregation, innovation and knowledge management solutions for leading food industry member-owners and customers. Topco leverages the collective volume, knowledge and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities.

Contacts

Topco Associates LLC
James Evans
Manager, Corporate Communications
847-329-3587 office
773-318-5826 cell
jevans@topco.com

Release Summary

Topco Associates LLC announced today that Linda Severin has joined the company as Vice President, Marketing.

Contacts

Topco Associates LLC
James Evans
Manager, Corporate Communications
847-329-3587 office
773-318-5826 cell
jevans@topco.com