NEEDHAM, Mass.--(BUSINESS WIRE)--Linkwell Health, a technology-enabled content marketing company, recently launched a multi-year relationship with Independence Blue Cross. Linkwell Health programs make meal-planning, shopping, and adopting healthier habits easier for health plan members, while offering health-related content and cost-saving coupons. The Independence Blue Cross program will provide valuable targeted health communications to Philadelphia-area members who recently joined through the health insurance exchange.
Through the program, Linkwell Health will support Independence Blue Cross’ member engagement objectives, creating a comprehensive program that includes a quarterly newsletter. The program makes it easy and convenient for members to enjoy a healthier lifestyle, and it aims to help individuals maximize the benefits in their health plan. For example, members will learn the best ways to use the emergency room, urgent care centers, and primary care physicians.
“We look forward to supporting Independence Blue Cross as it implements programming to enhance the member experience and inspire healthier behaviors,” said Gregg Michaelson, CEO, Linkwell Health. “With the open exchange, consumers are empowered to demand more from their health plan, and we are proud to work with Independence Blue Cross to deliver a meaningful member experience.”
To learn more about Linkwell Health, please visit www.linkwellhealth.com.
About Linkwell Health
Linkwell Health is a consumer engagement company that inspires healthier choices through a unique combination of print and digital content and coupons. Linkwell's products inform and motivate millions of health plan members to make better choices, incentivizing the purchase of healthier products and brands at top retailers. Research proves that consumer willingness to try healthier brands increases when Linkwell content is paired with coupons. As the healthcare industry adjusts to increasingly complex change, Linkwell Health enriches member experience while helping consumers improve their health and wellbeing through smarter purchases. For more information about Linkwell Health, visit www.linkwellhealth.com.