DALLAS--(BUSINESS WIRE)--Main Event Entertainment, the fastest-growing family entertainment center in America, has appointed Sherri Landry as the new vice president of marketing. In this role, Landry will lead brand strategy and marketing as the company accelerates its national expansion efforts across the U.S.
With more than 20 years of brand marketing experience, Landry is a strategic and innovative executive with proven business results across brand development, marketing strategy, new product introductions, marketing research and consumer behavior. She has contributed to such recognized companies as Procter and Gamble, Sara Lee, Pizza Hut, a division of Yum! Brands, and most recently, T.G.I. Fridays where she was the senior director of brand management.
“Sherri has a wealth of experience in building national brands,” said Charlie Keegan, CEO of Main Event Entertainment. “She adds depth to our leadership team as we embark on an exciting stage of tremendous growth for the company. And, in her new role, she will lead our marketing team to a new level of innovative thinking as she oversees all marketing strategy, media planning, digital engagement, menu development and guest satisfaction.”
Appealing to a broad range of guests, Main Event offers state-of-the-art bowling, billiards, laser tag, video games and quality dining options, including a full-service restaurant, a fast casual pizza concept and a high-energy bar.
Main Event has locations throughout Texas, including Dallas, Fort Worth, Houston and San Antonio. The company’s performance in recent years has positioned it for an aggressive growth strategy that will build on its high-performing centers in Texas and its newest location in Tempe, Arizona, which opened in November 2013. Earlier this year, the company announced plans to develop seven new locations in Atlanta and Alpharetta, Georgia; Warrenville, Illinois; Oklahoma City and Tulsa, Oklahoma; as well as San Antonio and Pharr, Texas.
About Main Event Entertainment
Main Event Entertainment is the ultimate FUN destination for people of all ages. The rapidly expanding Dallas-based company operates high-volume family entertainment centers throughout the U.S. ranging in size from 45,000 to 75,000 square feet. A subsidiary of Ardent Leisure Group of Australia, Main Event offers a unique “Eat.Bowl.Play.” experience featuring state-of-the-art bowling, multi-level laser tag, thrilling high ropes adventure courses, captivating game rooms, stylish billiards, energetic bars and high-quality restaurants. Consistently voted as “Best Place to Bowl” and “Best Party Place” in the markets where it operates, Main Event has been described by industry analysts as “unrivaled in quality.” For more information, visit mainevent.com.
