SOMERSET, N.J.--(BUSINESS WIRE)--Today Tic Tac® mints, known for its iconic shape and unique packaging, is shaking things up with the launch of limited edition Summer Ice Pop Tic Tac® mints, the coolest flavor to heat up summer. These artificially flavored mints feature a delicious combination of blue Berry pills, red Cherry pills and white Lime pills. They offer a nostalgic nod to summertime memories and a patriotic treat for the season’s pool parties, barbeques and other gatherings this year.
“We’re excited to launch this new, unexpected flavor that brings back a lot of great memories for our fans,” said Todd Midura, Marketing Director for Tic Tac® mints at Ferrero U.S.A., Inc. “The new Summer Ice Pop Tic Tac® mints capture the refreshing taste of a classic summer treat and give us a chance to create new memories.”
In celebration of the latest flavor, the brand will surprise and delight fans and followers on the Tic Tac USA Facebook Fan Page and Twitter (@TicTacUSA) with free samples, giving them an opportunity to taste the limited edition flavor. The Tic Tac® brand will also hit the streets of a few major cities this summer to share samples of the new flavor in a unique way.
Beginning in late April, Summer Ice Pop Tic Tac® mints can be purchased at select convenience and grocery stores nationwide for a limited time only throughout the summer season. The Tic Tac® brand is challenging its most loyal fans to be the first to find the new flavor in their hometowns. Those who spot it first are encouraged to share the wealth by revealing the location using the hashtag #SummerIcePop on social media properties.
ABOUT TIC TAC® MINTS AND FERRERO
The Tic Tac® brand was launched in the U.S. in 1969 by the Italian confection manufacturer Ferrero and has been a leading mint brand for over 40 years. Tic Tac® is sold worldwide. The Ferrero Company was established in 1946 in Alba, Italy. The company’s first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world’s #1 selling sweet spread on the market today – Nutella® hazelnut spread. Since then the company has grown to become one of the world’s largest confectionery companies with a vast global portfolio that includes high-quality products such as Ferrero Rocher® chocolates, Raffaello® confections and Tic Tac® mints. Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America. For more information, visit www.facebook.com/tictacusa or www.tictacusa.com.