SAN FRANCISCO--(BUSINESS WIRE)--Mother’s Day shoppers who are racking their brains to find the perfect gift this year should know it’s all about location, location, location! Ebates.com, the pioneer and leader in online cash back shopping, today announced Mother’s Day survey findings that show that gifts moms most want to receive vary by location. Ebates.com polled 10 top U.S. markets and found that moms across Los Angeles, Chicago, Dallas-Fort Worth, Washington DC, and Atlanta cited quality time with their family as the top gift they want. However, moms in New York City, Philadelphia, and Houston identified a gift card to their favorite store as their #1 Mother’s Day gift choice. Moms in San Francisco indicated they most want a spa day, while those in Boston named fine dining out as the #1 gift on their wish list. The survey was conducted online in March by Harris Poll on behalf of Ebates.com, among over 2,100 U.S. adults in the top 10 American markets by population (roughly 200 per market).
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Top 5 Mother’s Day Gifts By Market |
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| What New York City | What Los Angeles | What Chicago | What Philadelphia | What Dallas-Fort Worth | |||||||||||||||||||||||
| Moms Want for | Moms Want for | Moms Want for | Moms Want for | Moms Want for | |||||||||||||||||||||||
| Mother’s Day | Mother’s Day | Mother’s Day | Mother’s Day | Mother’s Day | |||||||||||||||||||||||
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1. |
Gift card to favorite store (40%) |
1. |
Quality time with family (43%) |
1. |
Quality time with family (37%) |
1. |
Gift card to favorite store (54%) |
1. |
Quality time with family (45%) |
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2. |
Fine dining out (38%) |
2. |
Gift card to favorite store or Fine dining out (both 37%) |
2. |
Fine dining out (31%) |
2. |
Quality time with family (52%) |
2. |
Gift card to favorite store (38%) |
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3. |
Quality time with family (32%) |
3. |
Flowers (33%) |
3. |
Gift card to favorite store (30%) |
3. |
Fine dining out (48%) |
3. |
Clean house (32%) |
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4. |
Flowers (30%) |
4. |
Clean house (32%) |
4. |
Clean house (29%) |
4. |
Tickets to a show/concert (33%) |
4. |
Fine dining out (29%) |
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5. |
Tickets to a show/concert (28%) |
5. |
Chocolate (29%) |
5. |
Flowers (26%) |
5. |
Spa day (32%) |
5. |
Jewelry (24%) |
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| What San Francisco | What Boston | What Washington DC | What Atlanta | What Houston | |||||||||||||||||||||||
| Moms Want for | Moms Want for | Moms Want for | Moms Want for | Moms Want for | |||||||||||||||||||||||
| Mother’s Day | Mother’s Day | Mother’s Day | Mother’s Day | Mother’s Day | |||||||||||||||||||||||
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1. |
Spa day (45%) |
1. |
Fine dining out (44%) |
1. |
Quality time with family (41%) |
1. |
Quality time with family (51%) |
1. |
Gift card to favorite store (47%) |
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2. |
Flowers (44%) |
2. |
Quality time with family, gift card to favorite store or tickets to a show/concert (36% each) |
2. |
Clean house (34%) |
2. |
Gift card to favorite store (44%) |
2. |
Quality time with family (44%) |
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3. |
Quality time with family or Fine dining out (both 42%) |
3. |
Spa day (32%) |
3. |
Gift card to favorite store (33%) |
3. |
Spa day (40%) |
3. |
Clean house (41%) |
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4. |
Gift card to favorite store (35%) |
4. |
Clean house (27%) |
4. |
Fine dining out (32%) |
4. |
Fine dining out (38%) |
4. |
Flowers (37%) |
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5. |
Chocolate (31%) |
5. |
Chocolate (25%) |
5. |
Spa day (30%) |
5. |
Clean house (32%) |
5. |
Fine dining out (32%) |
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“Every mom is unique and deserves to be rewarded with the gift she really wants on Mother’s Day. Shoppers can count on Ebates every year to tell them what that perfect gift is, and deliver cash back on everything they buy, from gift cards and fine dining, to chocolate, jewelry, or a spa day,” said Kevin H. Johnson, CEO of Ebates, Inc.
Gifts NOT to Give Mom
If you think that every woman enjoys accessories, you’d better think twice when it comes to Mother’s Day gift giving. The Ebates.com research asked American moms what they do not want to receive for Mother’s Day and found overall accessories are out this year. Across all ten cities, nearly seven in ten moms (69%) agree that cowboy boots are the #1 item they don’t want, followed by sunglasses (41%). Other accessories you may want to reconsider buying mom this Mother’s Day include a designer purse (38%), perfume (33%), and a smartphone (27%).
What Men (Wrongly) Think Mom Wants
Interestingly, when it came to gender, the survey shows that majorities of men in 6 of the 10 top markets think what moms most want to receive for Mother’s Day is wrong. Men who live in Los Angeles (58%), Atlanta (57%), New York City (56%), Washington DC (54%), Houston (50%), and Boston (46%) believe that moms would most want to receive flowers for Mother’s Day.
Men in Philadelphia (60%), Chicago (55%), and Dallas-Fort Worth (48%) were closer to being correct by naming dining out as the #1 gift they think moms would most want to receive for Mother’s Day, the number three gift cited by moms. Half of San Francisco men guessed the national first choice, quality time with family, but only 39% identified local moms’ favorite, a spa day.
Until May 11, Mother’s Day shoppers can receive up to 40% cash back on select retailers via Ebates. For more details on specific retailers participating in the special Mother’s Day offer, visit Ebates.com. Shoppers can download the free Ebates.com app at Google Play and the App Store.
Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of Ebates.com from March 11-17, 2014 among 2,102 adults ages 18 and older in the top 10 U.S. markets, among whom 781 identified themselves as moms. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Alessandra.Nagy@Grayling.com.
About Ebates.com
Ebates.com rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 1,600 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free - no rebate forms to fill out and no points or miles to redeem - the site supports a strong community of savvy shoppers across the country and around the world.
