DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/wg5f8q/saudi_arabia) has announced the addition of the "Saudi Arabia RTD/Iced Tea Report 2013" report to their offering.
Ready-to-drink tea consumption in Saudi Arabia rose by 13% in 2012 and the market's value has grown by 64% since 2008 to $44 million. Sales are dominated by Lipton Ice Tea from Pepsi Lipton International, a 50:50 joint venture between PepsiCo and Unilever.
Increasing health awareness among consumers and an inclination to move away from sugar-sweetened carbonated soft drinks present a tremendous opportunity for new entrants, but challenging Lipton's strength will not be straightforward.
What this report covers
- RTD/Iced tea market volume: 5 years historic data along with brief commentary covering total market volume and per capita consumption trends and growth drivers, distribution share % by volume through traditional trade, modern trade and Horeca channels.
- RTD/Iced tea market value: 5 years historic data and brief commentary covering total market value, per capita expenditure and value per litre trends.
- Market forecasts: total market volume and value projections to 2018 including data and brief commentary.
- Leading manufacturers: leading manufacturers' volume and value sales between 2008 and 2012.
- Leading brand profiles: include available flavours, pack formats and retail prices along with product images.
Market landscape
- Total market volume, annual growth %, 2008-12
- Per capita consumption, annual growth %, 2008-12
- Total market value in Saudi Riyal, annual growth %, 2008-12
- Total market value in US$, annual growth %, 2008-12
- Per capita expenditure in Saudi Riyal, annual growth %, 2008-12
- Per capita expenditure in US$, annual growth %, 2008-12
- Value per litre in Saudi Riyal, annual growth %, 2008-12
- Distribution % share by volume, 2012
Competitive environment
- Leading manufacturers by volume sales, annual growth %, 2008-12
- Leading manufactures by volume market share %, 2012
- Leading manufacturers by value sales in Saudi Riyal, annual growth %, 2008-12
- Leading manufacturers by value sales in Saudi Riyal, annual growth %, 2008-12
- Leading manufactures by value market share %, 2012
Market forecasts
- Total market volume, annual growth %, 2013-18
- Total market value (Saudi Riyal), annual growth %, 2013-18
- Total market value (US$), annual growth %, 2013-18
Report Benefits:
- Ideal to gain essential information on the RTD/Iced tea market in Saudi Arabia.
- Presentation style format helps quick overview of the market trends.
- Includes a range of key data and a brief commentary covering market volume and value trends as well as leading players' performances.
- Key brand profiles to help you understand product range, packaging and pricing trends by brand.
- With over 20 years' experience in research and consultancy to the soft drinks industry Zenith offers unrivalled market knowledge.
For more information visit http://www.researchandmarkets.com/research/wg5f8q/saudi_arabia
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