LONDON & NEW YORK--(BUSINESS WIRE)--Shazam®, the world’s leading media engagement company, today announced that respected industry pioneer, Lauren Zalaznick, has joined the Shazam Board as an independent Board member. Ms. Zalaznick’s extensive experience working in the television and film industries, including her tenure as Executive Vice President NBCUniversal, will add additional expertise and strength to the company.
“Lauren has devoted her career in media to transforming the cultural landscape. From her start as an independent feature film producer to her most recent role as Executive Vice President, NBCUniversal, Lauren’s expertise on the intersection of content, technology, and data will bring tremendous value to Shazam as we pursue our mission to be the world’s leading media engagement company,” said Andrew Fisher, Executive Chairman, Shazam.
During the last three years, Shazam has successfully expanded its service in North America to include television programming and advertising. Shazam-enabled advertising has now been launched in Europe, Australia and Latin America and the company plans to further expand its offering in the coming year. Ms. Zalaznick’s strategic knowledge and deep operating experience will be a major asset in the development and execution of these plans.
“Shazam is uniquely positioned to build on its leadership role in music, further enabling its 90+ million active consumers to deeply engage with television content and brand offerings in dynamic ways,” said Ms. Zalaznick. “This is a unique opportunity to deploy data and technology in the content space that will enhance Shazam’s consumer experience and deliver value to its customers.”
Shazam now has over 450 million users, of which 90 million use the service each month. Recently, Shazam announced its innovative Auto Shazam feature that it enables users to automatically identify music, television shows and television adverts without having to press the Shazam button on their devices making it far easier to engage with content and brands.
About Shazam
Shazam is the world’s leading media engagement company with more than 450 million people in 200 countries and adding another 10 million new users each month. With the industry’s unlimited fastest tagging in the Free and premium Encore Apps on iOS and Android devices, Shazam is the best way for people to discover, explore, buy, and share more music, TV shows and branded offers they love.
Shazam makes it easy for people to share their discoveries with their friends on Facebook using the Shazam Friends feature, as well as on Twitter and Google+. For people who don't yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar..
For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews or follow us on Facebook. For daily music updates follow the Shazam Blog and @Shazam.
The Shazam, Shazam Encore, Shazam for TV names and icons are trademarks of Shazam Entertainment Limited.
