Starwood Hotels’ Innovative Aloft Brand Embraces the Creative Spirit at Moogfest 2014

Aloft’s Sponsorship at Moogfest Blends Art, Technology, Music and Design for the Next Generation Traveler

Moogfest 2014

STAMFORD, Conn.--()--Starwood Hotels & Resorts, Worldwide, Inc.® (NYSE:HOT) today announced Aloft Hotels has partnered with Moogfest, The Synthesis of Technology, Art and Music Festival taking place April 23rd – 27th in Asheville, North Carolina. Aloft has redefined the traveler experience in a vibrant, innovative way with its design-led focus, live music programming and technology initiatives and is a key sponsor of the festival’s New Media Art Exhibit.

“Aloft has a passion for innovation and shaping the guest experience through design-led initiatives that provide an atmosphere that fosters creativity and self-expression,” said Brian McGuinness, Senior Vice President, Aloft Hotels at Starwood Hotels & Resorts Worldwide, Inc. “We’re thrilled to partner with Moogfest, as it’s a natural fit to provide our guests and festival goers with new and engaging experiences.”

Aloft is sponsoring the New Media Art Exhibit, which will feature seven large-scale freestanding installations, submitted prior to the festival by artists, musicians, designers, architects, engineers, innovators, scientists, and students. These “little worlds” will transform the urban environment of downtown Asheville into an interactive, whimsical playground for festival goers to experience

Said Moog Music President, Mike Adams, “The partnership with Aloft and the New Media Art Exhibit will transform the streets of downtown into a world class hub of media, arts, and technology. Festival goers as well as Asheville residents will have the opportunity to interact with the downtown landscape in new and innovative ways that will spark the imagination.”

Moogfest honors Bob Moog and his company Moog Music’s spirit of innovation with a five-day festival highlighting the intersection of art, music, performance and technology. The New Media Art Exhibit is designed to enhance the experience of the user by engaging multimedia and multi-sensory experiences of sound, structure, light, and form.

Aloft’s innovative and exclusive initiatives set it apart. Moogfest is one in a series of Aloft’s programs and partnerships focused on music, art and technology innovation. Aloft recently announced that select properties will roll out Smart Check In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of the first phase of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk.

About Aloft Hotels

With 100+ hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ business and millennial traveler, the Aloft brand offers a tech-forward experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Moogfest

Since 2004, Moogfest has been a gathering for the musicians that worked closely with Bob and his instruments. In 2014, Moogfest is amplifying its vision and becoming a 5-Day event dedicated to the synthesis of technology, art and music. Moogfest honors the inventiveness of Bob Moog and the legacy of the analog synth with an experimental line up of daytime conference programming and landmark nightly performances. Moogfest takes place April 23-27th, 2014 in downtown Asheville, NC.

Contacts

Media:
Starwood Hotels & Resorts
Amy Rosen, 203-964-4661
Amy.Rosen@starwoodhotels.com

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Contacts

Media:
Starwood Hotels & Resorts
Amy Rosen, 203-964-4661
Amy.Rosen@starwoodhotels.com