PHILADELPHIA--(BUSINESS WIRE)--Curalate, the leading visual analytics and marketing platform, today launches visual analytics for Tumblr, enabling brands like Design Within Reach, Urban Outfitters and Under Armour to identify trends, track visual conversations and engage consumers on the popular media network where nearly 130 million photos are shared every day. Curalate is now the only company to offer visual analytics across Pinterest, Instagram, Facebook and Tumblr.
“A core part of the Tumblr experience involves communicating visually. In fact, a large percentage of Tumblr posts are images with no text or hashtags, making them previously invisible to brands,” said Apu Gupta, CEO of Curalate. “By applying our unique image processing technology to Tumblr, we are making the invisible visible, and opening the door for brands to better understand and engage current and potential customers.”
Design Within Reach (DWR), the source for the best in authentic modern design, is one company seeing the benefits of Tumblr analytics firsthand. Based on information provided by Curalate, DWR can see which images their fans are taking from their web properties and sharing to Tumblr.
“We know Tumblr is a popular social platform for design fans, as validated by the data Curalate provides. Now, we can see which products our customers are passionate about and which types of design are trending at any given time,” said Lauren Guerrieri, Social Media Manager, Design Within Reach. “This information not only helps us engage with our fans, but also drives our Tumblr content strategy overall, ensuring we are giving our consumers the information they want, how they want it."
Based on its advanced technology and success working with more than 400 of the world’s leading brands—including Gap, Neiman Marcus and Michaels—Curalate is the only visual analytics platform selected for the Tumblr A-List, a handpicked group of premiere advertising, media and creative agencies, technology providers and theme developers that enable brands to have the best Tumblr experience possible.
About Curalate
Curalate is the most comprehensive platform for marketing with images. Hundreds of the world’s leading brands, including Gap, Neiman Marcus, Campbell’s, Swarovski, Under Armour, Better Homes & Gardens, and Michaels, rely on Curalate’s advanced image-analytics algorithms and robust marketing tools to understand visual conversations, increase fan engagement, and grow revenue across Pinterest, Instagram, Tumblr and Facebook. For more information, please visit: http://www.curalate.com.