Acxiom Wins 15 Awards From the 2014 Internet Advertising Competition (IAC)

Digital Impact –An Integral Part of Acxiom Audience Operating System ™– Takes Center Stage Leveraging Better Data to Fuel Creativity, and Drive Outstanding Campaign Performance

LITTLE ROCK, Ark.--()--Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, has been awarded 15 Internet Advertising Competition Awards (IAC) for their work with current top-tier customers including, Skype, Rodale and Sony among others. The recently launched Acxiom Audience Operating System™ (AOS) Launch campaign took home two awards, including Best Marketing Online Campaign and Outstanding Integrated Ad Campaign.

“The IAC wins support Acxiom’s dedication to innovate and redefine 1:1 marketing at scale for our clients,” said Bill Burkart, Acxiom’s Vice-President, Digital Impact. “Digital Impact is a key component of the winning AOS solution which offers a new way for marketers, agencies and publishers to define, manage and reach targeted audiences across online and offline channels allowing them to drive significantly improved results.”

“We are thrilled with this award because it acknowledges our dedication to serving customers as they engage with our brands,” said Todd Leiser, Rodale, Senior Vice President, Business Intelligence. “The email newsletter was developed to serve the differentiated needs of the emerging population of digital magazine readers and it is a true example of the personalized and relevant experiences readers can expect from our brands.”

Digital Impact was central to the creation of several of these award-winning campaigns allowing cross-channel digital targeting and fostering a strong relationship with the consumer. Through a tighter integration into the AOS platform to meet the evolving needs of digital marketers, Digital Impact enables email marketers to move their existing audience segments into AOS in an anonymized, privacy-compliant manner. In turn, marketers can create multi-channel retargeting strategies using all of the AOS partner channels, including display advertising, mobile and television.

A full list of Acxiom IAC wins include:
 

1. Best Magazine Online Newsletter campaign

Men’s Health iPad Newsletter

 

2. Best Mobile Online Newsletter campaign

Men’s Health iPad Newsletter

 

3. Best Retail Online Newsletter campaign

Men’s Health iPad Newsletter

 

4. Best Shopping Email message

Sony Rewards Reverse Auction Responsive Emails

 

5. Best Computer: Software Email message campaign

Welcoming the World to Skype

 

6. Best Mobile Email message campaign

Welcoming the World to Skype

 

7. Best Telecommunication Email message campaign

Welcoming the World to Skype

 

8. Best Health Care Online ad

Health Care Provider Personalized Banner Campaign

 

9. Best Insurance Online ad

Health Care Provider Personalized Banner Campaign

 

10. Outstanding Website

Airline Customer Merge Microsite

 

11. Best Retail Email message

Major Beauty Retailer Email

 

12. Best of Show Email message

Major Beauty Retailer Email

 

13. Best Retail Email message campaign

Major Beauty Retailer Tour Campaign

 

14. Outstanding Integrated ad campaign

Acxiom AOS Launch

 

15. Best Marketing Online campaign

Acxiom AOS Launch

 

To learn more about AOS and how it can improve marketing campaigns, please visit http://aos.acxiom.com.

For more information on the full list of 2014 awards, please visit http://www.iacaward.org/iac/winners.asp.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuse trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

About IAC Awards

The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award winning Internet advertising. For more information, visit http://www.iacaward.org/.

Contacts

Acxiom
Ines Gutzmer, 404-434-0237
Corporate Communications
ines.gutzmer@acxiom.com
(GACXM)

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Contacts

Acxiom
Ines Gutzmer, 404-434-0237
Corporate Communications
ines.gutzmer@acxiom.com
(GACXM)