Moms Dish on What They Think about Fast Food Chicken

KFC Survey Data Reveals Quality is the Biggest Question

LOUISVILLE, Ky.--()--What do moms really think of fast food chicken? A new survey confirms that quality is the big question. Nearly 90 percent of respondents wonder about the quality of chicken nuggets and strips at some fast food restaurants. Moms also report that they would be much more willing to serve their family fast food chicken nuggets or strips if they knew they were 100 percent breast meat.

“Moms know that their kids find fast food chicken tasty and they say it’s a convenient option, but our findings show that 89 percent of moms are still skeptical about quality,” said Kevin Hochman, Chief Marketing Officer for KFC U.S. “KFC’s Extra Crispy™ Tenders are freshly prepared in our restaurants every day and they are 100 percent all breast meat – the quality you might expect to find at more expensive restaurants or like what parents might prepare at home. Our Tenders are loved by kids, and ‘mom approved.’”

Ninety-five percent of moms said getting the family around the dinner table is important, but it’s easier said than done. According to the KFC survey results, more than half of moms report it takes 10 minutes or more to corral the kids for the evening meal, with 16 minutes being the average muster time. “We know today’s families are time-starved and don’t always have the luxury of sitting down together at the dinner table,” Hochman added. “We were happy to hear moms say connecting over a family meal is still very important, and we’re especially proud that KFC is the fast food restaurant moms most prefer for a family meal.”

Luckily, with the KFC favorite Dip’ems® Bucket— 20 Extra Crispy™ Tenders accompanied by six sauces— moms can have the quality chicken they want that’s fast, easy and delicious. KFC Dip’ems Tenders are all-breast meat, freshly-prepared and hand-breaded— and with signature sauces like Honey BBQ, Creamy Ranch, Creamy Buffalo and Honey Mustard, along with the return of Orange Ginger and Bacon Ranch sauces for a limited time, it’s quality dipping fun for the whole family.

KFC’s Dip’ems bucket is available at KFC locations nationwide. Need a mid-day pick-me-up? Sauce up your lunch with a Dip’ems combo meal— three Extra Crispy Tenders, two sauces of your choice, one side, a biscuit and drink for just $5. (Prices and participation may vary by location. Tax not included.)

Dip’ems fans, we want to see how you put the fun into dipping. Show us! KFC’s #HowDoYouKFC campaign invites consumers to share how, where, when and why they enjoy KFC by posting photos or videos with the hashtag #HowDoYouKFC.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy, Kentucky Grilled Chicken® and Extra Crispy Tenders, Hot Wings, Go Cups, Famous Bowls, Pot Pies, freshly made chicken sandwiches, biscuits and home-style side items. There are nearly 19,000 KFC outlets in more than 125 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM). For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).

**The KFC Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 moms with children ages 17 and under who live in the home, between March 24th and March 31st, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of moms with children ages 17 and under who live in the home.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Contacts

KFC Corporation
Rick Maynard, 502-874-8100
Rick.Maynard@kfc.com
or
Andrea Horowitz, 212-805-8058
Andrea.Horowitz@emanatepr.com

The KFC favorite Dip'ems® Bucket contains 20 Extra Crispy™ Tenders accompanied by six sauces. KFC Dip'ems Tenders are all-breast meat, freshly-prepared and hand-breaded- and with signature sauces like Honey BBQ, Creamy Ranch, Creamy Buffalo and Honey Mustard, along with the return of Orange Ginger and Bacon Ranch sauces for a limited time. (Photo: Business Wire)

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Contacts

KFC Corporation
Rick Maynard, 502-874-8100
Rick.Maynard@kfc.com
or
Andrea Horowitz, 212-805-8058
Andrea.Horowitz@emanatepr.com