IRVINE, Calif.--(BUSINESS WIRE)--Advantage Sales & Marketing LLC (ASM) today announced the acquisition of Longhorn Food Brokers, LP (Longhorn), a food brokerage company focused on fresh food categories. Terms of the transaction were not disclosed.
“The addition of Longhorn will provide complimentary resources and broader support for our clients and customers in the fresh category,” said Tanya Domier, ASM chief executive officer. “The Longhorn acquisition continues our strategy of building a national footprint for perishable-focused retail and headquarter services by partnering with the regional leaders in these categories.”
“Longhorn was our preferred partner for Texas,” said Mike Salzberg, ASM president and chief operating officer. “We are excited about the track-record and dedication of Longhorn’s leadership team in growing the businesses of their clients and customers.”
Steve Jewasko will lead the new business unit, which will operate as “Advantage Longhorn.”
Jewasko stated that, “Longhorn prides itself on providing our clients and customers with best-in-class service. By joining with ASM, we will continue our commitment by expanding our services, technology and industry insights. We are thrilled to be part of the ASM family.”
Longhorn is headquartered in San Antonio, Texas and will continue to be based there.
About Advantage Sales & Marketing LLC
Founded in 1987, Advantage Sales and Marketing (ASM) is a premier sales and marketing agency committed to building brand value for our clients and customers. ASM’s customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries. Headquartered in Irvine, Calif., ASM has more than 35,000 associates with offices strategically located across the U.S. and Canada. Visit www.asmnet.com for further details.