JACKSONVILLE, Fla.--(BUSINESS WIRE)--Orange Leaf Frozen Yogurt, one of the fastest-growing frozen yogurt chains in the United States, has selected FIS™ (NYSE: FIS) to power its mobile application. FIS, the world’s largest provider of banking and payments technology, will provide Orange Leaf with a new mobile-based retail experience solution that includes payment capabilities, loyalty rewards, offer redemption and more. Orange Leaf stores will begin rolling out the new app later this year to its more than 300 nationwide locations.
FIS Mobile Wallet allows retailers to extend state-of-the-art, modern payment capabilities and other retail experience benefits to their customers – directly within their own branded mobile apps. This gives stores, restaurants and other retailers the ability to leverage their mobile channel in a way that builds loyalty and enhances their brand experience. FIS Mobile Wallet also is cloud based, storing a user’s credentials securely in the cloud and transmitting them only during a transaction. This prevents card skimming and many other types of fraud recently seen by some major retailers.
FIS Mobile Wallet already works with existing smartphones and point-of-sale (POS) systems. This makes it extremely cost-effective as retailers need only a software push to upgrade. It’s also widely available as FIS Mobile end users now equal more than 24 million worldwide.
“Mobile commerce is the way of the future because it offers retailers an innovative way to connect with their customers and provides the personalized service that drives loyalty,” said Doug Brown, SVP and GM, FIS Mobile Financial Services. “We’re honored that Orange Leaf chose FIS to take such a forward step in its mobile strategy, which will help it deepen its relationships with customers and drive sales. We look forward to helping it serve its customers.”
“Our customers are young and mobile, and we’re pleased to offer them a mobile experience that makes it easier for them to pay, rewards them for their business and encourages them to return,” said Michael Christy, director of Information Technology, Orange Leaf. “FIS Mobile Wallet was the best choice for Orange Leaf franchisees and customers.”
Orange Leaf, which has more than 300 locations across the United States, already used FIS’ Valutec® gift card solution. It now becomes the first Valutec client to deploy FIS Mobile Wallet as well.
FIS offers the most robust set of mobile capabilities in the market, and the FIS Mobile Wallet is one component of FIS’ mobile financial services suite. In the last several months, FIS earned numerous awards for its mobile solutions, including the 2014 Frost & Sullivan Customer Value Enhancement Award; 2013 Best in Class Mobile Banking Vendor Overall by Javelin Strategy & Research; No. 1 in Top 3 Mobile Banking Vendor Standards and Customized Solutions and No. 1 in Top 3 Mobile Banking Standard Solutions by Javelin Strategy & Research; and Best in Class Customer Experience, Best in Class Interface Development and Best in Class Integration & Management by CEB TowerGroup.
FIS is the world’s largest global provider dedicated to banking and payments technologies. With a long history deeply rooted in the financial services sector, FIS serves more than 14,000 institutions in over 110 countries. Headquartered in Jacksonville, Fla., FIS employs more than 39,000 people worldwide and holds leadership positions in payment processing and banking solutions, providing software, services and outsourcing of the technology that drives financial institutions. First in financial technology, FIS tops the annual FinTech 100 list, is 434 on the Fortune 500 and is a member of Standard & Poor’s 500® Index. For more information about FIS, visit www.fisglobal.com.
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About Orange Leaf Frozen Yogurt
Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free, dairy-free and vegan alternatives. In 2013, Orange Leaf was ranked as the Fastest Growing Frozen Yogurt Chain based on network sales by IBISWorld; one of the fastest-growing, limited service chains by Technomic; and, one of the top three new franchises by Entrepreneur. Orange Leaf’s pro-franchisee culture offers some of the lowest fees in the industry and encourages owners to become a part of their communities. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, “self served” in a stimulating atmosphere. For more information, visit the company’s website, “like” Orange Leaf Yogurt on Facebook, or follow on Twitter, Instagram or Pinterest.