NEW YORK--(BUSINESS WIRE)--This week, in celebration of spring, Macy’s Secret Garden campaign will be in full bloom at Macy’s stores across the country, on macys.com and in local communities nationwide. Along with an infusion of spring’s cheerful colors, garden-inspired merchandise, special promotions and events, Macy’s customers can also support a local park through a new fundraising program – Macy’s “Heart Your Park” – kicking off on Friday, March 7.
“Spring is a time for rejuvenation, and our new Secret Garden campaign will usher in this highly-anticipated season with exciting merchandise and experiences,” said Martine Reardon, Macy’s chief marketing officer. “Capturing the season’s hottest trends in spring colors and patterns, Secret Garden also takes to the outdoors, supporting more than 550 of our nation’s parks and green spaces.”
Secret Garden Flourishes in Stores
This season, Macy’s will
take customers on a stroll through a lush and magical garden, with
trends that fuse fantasy with fashion, and the designers who bring it to
life. Floral pieces will be sprouting up in Macy’s stores and on
macys.com, in the form of fit and flare dresses, classic shifts and
sweet skirts. Colors abound across the fashion spectrum, featuring rich
blues, pretty pinks and coral, along with accents of clean and crisp
white. Ruffle details, lace, and floral appliques add a sweet touch to
the season’s hottest looks. Shoppers will also find the garden
experience in home, through vibrant floral bedding, dinnerware and
serveware that will make entertaining even sunnier.
Garden-inspired merchandise comes from customers’ favorite brands available at Macy’s, including Bar III, Betsey Johnson, Charter Club, French Connection, I.N.C., Ivanka Trump, Jessica Simpson, MADE Fashion Week, Martha Stewart Collection, and Tommy Hilfiger.
Macy’s “Heart Your Park”
In collaboration with the National
Recreation and Park Association, the national nonprofit organization
dedicated to the advancement of community parks, recreation and
conservation, Macy’s Heart Your Park program aims to raise awareness and
dollars for local parks nationwide.
Macy’s stores across the country have each selected a local park or green space in their community to support, with more than 550 local parks benefiting from the program. From March 7 to March 31, customers can visit their local Macy’s store and donate $1 or more at the register, and 100 percent of donations will benefit that store’s selected local park. To further spread the love, Macy’s will match customer donations across all stores, dollar-for-dollar, up to $250,000 in total. For a full list of the parks benefiting from Macy’s Heart Your Park, visit macys.com/parks.
“We are thrilled to partner with Macy’s for Heart Your Park this spring to raise awareness of the importance of local parks in strengthening community health and wellness, and environmental conservation,” said Barbara Tulipane, president and CEO of the National Recreation and Park Association. “Macy’s shares our passion for connecting and engaging local communities. We look forward to the positive impact this effort will have on community parks.”
Secret Garden Local Events
During the month of March, Secret
Garden events will take place in Macy’s stores across the country,
including Atlanta, Boston, Honolulu, Houston, Los Angeles, Louisville,
Miami, Pittsburgh, Salt Lake City and Seattle. Events will feature
Secret Garden fashion presentations, family fun day activities, cooking
demonstrations and more. Select stores will also host a “Bouquet of the
Day,” a live floral installation created by a renowned local florist.
For more information on local events, visit macys.com/secretgarden.
Macy’s Spin to Win - $100,000 in Prizes
From March 5 to
March 30, customers can join in the fun by playing the Macy’s Spin & Win
game on Macy’s mobile app for a chance to win a digital gift code worth
$10, $25, $100 or $500. Ends 3/30/14. No purchase necessary. Text “APP”
to 62297 to download Macy’s mobile app. Message and data rates may
apply. For terms, conditions and the privacy policy, visit
macys.com/connect.
For more information on Macy’s Secret Garden campaign, local event details and to shop for the latest spring product, visit macys.com/secretgarden.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. (NYSE:M), delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more than
100 international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social platforms,
Macy's offers distinctive assortments including the most desired family
of exclusive and fashion brands for him, her and home. Macy's is known
for such epic events as Macy's 4th of July Fireworks® and the
Macy's Thanksgiving Day Parade®, as well as spectacular
fashion shows, culinary events, flower shows and celebrity appearances.
Macy's flagship stores -- including Herald Square in New York City,
Union Square in San Francisco, State Street in Chicago, Dadeland in
Miami and South Coast Plaza in southern California -- are known
internationally and leading destinations for visitors. Building on a
more than 150-year tradition, and with the collective support of
customers, employees and Macy's Foundation, Macy's helps strengthen
communities by supporting local and national charities giving more than
$70 million each year to help make a difference in the lives of our
customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About National Recreation and Park Association
The National
Recreation and Park Association is a national not-for-profit
organization dedicated to advancing park, recreation and conservation
efforts that enhance quality of life for all people. Through its network
of 40,000 recreation and park professionals and citizens, NRPA
encourages the promotion of healthy and active lifestyles, conservation
initiatives and equitable access to parks and public space. For more
information, visit www.NRPA.org.
For digital access to NRPA’s flagship publication, Parks & Recreation,
visit www.parksandrecreation.org.