Swiffer® Introduces the New Sweep & Trap to Clean up Big and Small Messes in One Single Swipe

Renowned Singer, Songwriter and Author Jewel Celebrates Product Launch with Her Spin on Classic Family Favorite “Clean-Up Song”

CINCINNATI--()--Acclaimed singer, songwriter, author and mom, Jewel, joins Swiffer® to unveil her own unique spin on the popular family “Clean-Up Song” in celebration of the new Swiffer® Sweep & Trap. The Sweep & Trap makes everyday clean-up easier than ever before by efficiently picking up small and large particles in a single swipe with no batteries, cords or power supply required.

The Sweep & Trap technology features soft rotating beater blades designed to scoop up large particles, such as crumbs and craft remnants, into an easily removable dirt bin for quick disposal. As the larger particles are swept up, the Swiffer Sweeper dry cloth simultaneously traps and locks away fine dirt and small particles, leaving floors clean from everyday messes – big or small – in a single swipe. Whether it’s cleaning up after kids’ parties or combating everyday messes, the Sweep & Trap helps ensure that cleaning should never feel like a chore.

“As an artist, I love teaching my son through hands-on experiences, which often means making messes,” said Jewel. “So, when it comes time to clean up, I look for tools like the Sweep & Trap that makes it efficient and easy, leaving me with more time and energy to play with my son. In our home, we often sing while we clean up, so I’m excited to unveil my own version of the classic family clean-up tune to celebrate this launch with Swiffer.”

Jewel joined Swiffer today at Make Meaning, a NYC-based entertainment and event destination for kids, to launch the Sweep & Trap. The singer-songwriter premiered the new “Clean-Up Song,” presented by Swiffer, with a live performance for the children in attendance, who also enjoyed a variety of educational, edible and downright messy activities. After crafting, Jewel and the Swiffer clean-up crew removed leftover popcorn, cereal, crumbs and large craft particles using the new Swiffer Sweep & Trap. Jewel’s acoustic performance video and free download of the “Clean-Up Song,” presented by Swiffer, will be available tomorrow on the Swiffer Facebook page, www.facebook.com/swiffer.

The Swiffer Sweep & Trap Starter Kit is available for $19.99 at mass merchandise outlets, grocery retailers, home improvement stores and e-retail sites throughout the U.S. Pricing is at the sole discretion of the retailer.

For more information on the Swiffer family of products, visit www.swiffer.com, www.facebook.com/swiffer or www.youtube.com/swifferusa.

About Swiffer

In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have starred on “Saturday Night Live,” have been featured in Hollywood blockbusters and have graced the cover of Rolling Stone. With the support of Swiffer fans around the world, Swiffer has built a family of distinctive products built smarter than traditional cleaning tools. Today, Swiffer® Sweeper, Swiffer® Sweeper Heavy Duty, Swiffer® SweeperVac®, Swiffer® WetJet®, Swiffer® Dusters®, Swiffer® 360° Dusters, Swiffer® Dusters Extender, Swiffer® Dust and Shine and Swiffer® Steamboost® are used in more than 50 million households worldwide and continue to revolutionize the way people clean.

Contacts

Procter & Gamble
Tricia Higgins, 513-983-3393
higgins.mp@pg.com
OR
Citizen
Sara Sloan, 949-809-6856
sara.sloan@citizenrelations.com

Singer, songwriter and author Jewel cleans up with the new Swiffer Sweep & Trap during a children’s crafting event in New York, Thursday, Feb. 20, 2014. Jewel also premiered the “Clean-Up Song,” presented by Swiffer which will be available for free download on www.facebook.com/swiffer, along with the video of her performance at the event. (Photo: Business Wire)

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Release Summary

Swiffer® Introduces the New Sweep & Trap™ to Clean up Big and Small Messes in One Single Swipe; Renowned Singer, Songwriter and Author Jewel Celebrates Product Launch

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Contacts

Procter & Gamble
Tricia Higgins, 513-983-3393
higgins.mp@pg.com
OR
Citizen
Sara Sloan, 949-809-6856
sara.sloan@citizenrelations.com