Hasbro Unveils Its Portfolio of Entertainment Brands and Innovative Must-Have Play Experiences at the 2014 American International Toy Fair

TOY FAIR 2014

NEW YORK--()--Hasbro, Inc. (NASDAQ:HAS), a premier global branded play company, will debut new introductions from many of the world’s favorite entertainment and playtime brands at the 111th American International Toy Fair in New York.

“Hasbro continues to deliver meaningful and lasting connections between our unparalleled portfolio of multi-platform brands and our consumers around the world,” said John Frascotti, chief marketing officer, Hasbro. “In 2014 Hasbro will offer a wide variety of new ways for families to experience our brands and make them their own, offering innovation and customization across a number of properties, including MY LITTLE PONY, TRANSFORMERS, LITTLEST PET SHOP, PLAY-DOH and MONOPOLY.”

For fans of the MY LITTLE PONY brand, the power of the rainbow will be brought to life with an array of colorful ponies and playsets. Children and fans of all ages will enjoy discovering the whimsical world of six pony friends, watching their adventures unfold in the “My Little Pony: Friendship is Magic animated series created by Hasbro Studios and seen in 180 countries around the world. Fans can immerse themselves in imaginative stories of their own with toys inspired by the series, including new “rainbowfied” ponies and a playset based on the introduction of TWILIGHT SPARKLE’S royal kingdom. This fall, the beloved brand will ‘pop’ into a new category of play that, for the first time ever, lets fans create and customize their own ponies with MY LITTLE PONY POP, a new line of easy-to-assemble figures and a playset for children to build and personalize every aspect of their pony friends – from funky hairstyles and colorful outfits to customized cutie marks and patterned wings. With over 200 top-tiered licensees for the brand globally, fans can also experience the MY LITTLE PONY fun across a wide variety of platforms ranging from publishing, digital gaming and apparel, to plush, housewares and fashion & beauty.

This fall, LITTLEST PET SHOP empowers fans to “Be who they wanna be!” with a new way to play that offers the freedom to design their own PET SHOP world. Fans can create their own Downtown City, with customizable style sets and pets inspired by the Littlest Pet Shop animated series created by Hasbro Studios. Fans can collect and stack the style sets vertically or horizontally to create a unique ‘city skyline,’ then customize and style with Deco Bits, unique accessories that plug into the environments for a little added glamour, as well as stickers and other decorative pieces. Fans can also collect more than 100 new pets, straight from the entertainment!

This year the MONOPOLY brand will continue to provide fans of all ages unique ways to play the iconic game, including the fully customizable MY MONOPOLY game. Players can personalize their own MONOPOLY game in minutes using the MY MONOPOLY app or website and printable stickers to customize property spaces, game tokens and Chance and Community Chest cards with pictures of their favorite people, places and things. The brand will also introduce a redesigned MONOPOLY JUNIOR game to a younger generation with fast-paced game play and kid-friendly property spaces, as well as “junior” versions of their favorite classic tokens.

It’s “More Than Meets The Eye” for the TRANSFORMERS franchise, as OPTIMUS PRIME and the AUTOBOTS return to theaters in the new movie TRANSFORMERS: AGE OF EXTINCTION this June from Paramount Pictures and director Michael Bay. Inspired by the new film, Hasbro is revolutionizing its TRANSFORMERS action figures in the new TRANSFORMERS ROBOTS IN DISGUISE line, allowing kids to convert robots to vehicles — or, in the case of the eagerly awaited new DINOBOT characters, robots to dinos — in as little as one step. Hasbro will also celebrate the iconic brand’s 30th Anniversary with a variety of new brand experiences including digital gaming, KRE-O construction sets and more.

The fun doesn’t stop with MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY and TRANSFORMERS as Hasbro introduces DOHVINCI, an extension of the PLAY-DOH brand, that brings kids of all ages an entirely new art experience featuring an all new design compound and an innovative Styler tool. Creativity will pop off the page as children create their own 3D art designs with this highly intuitive and unique creative experience.

Highlights from Hasbro’s innovative 2014 product showcase at the American International Toy Fair include:

ANGRY BIRDS STELLA: Treehouse Playset Game featuring Stella
Based on the exciting new App from Rovio, Stella and her fierce flock of friends are the stars of the show. Now kids can collect, launch, and dress up Stella and her friends AND teleport them into the app for even more adventures using the TELEPODS base. Help Stella win back her tree house by launching the birds at those pesky piggies. When all the piggies are knocked away, the tree house pops open for the birds move in and play! The set features Stella, 3 birds, 1 Treehouse, 1 Bubble Bed, 1 Soda Counter, 2 piggies, 2 accessory bases, 1 launcher, and 1 TELEPODS base. (Ages: 5+/Players: 1+/Approx. Retail Price: $34.99/Available: Fall 14)

BABY ALIVE MY BABY ALL GONE BABY Doll
The BABY ALIVE MY BABY ALL GONE BABY doll is ready to feed, play and talk with mommy, offering the full feeding and caregiving experience. Saying over 30 sounds and phrases, MY BABY ALL GONE BABY doll will be able to recognize when she is being fed and react accordingly with cute phrases like “I’m hungry mommy” or “Yummy in my tummy”. After she’s being fed, kids will be able to change her diaper as this baby doll really wets and soils! The MY BABY ALL GONE BABY doll features rooted hair and comes with a bowl, spoon, bottle, two diapers, and two food packets. MY BABY ALL GONE BABY is bilingual in both English and Spanish and is available in three ethnicities. Each sold separately. Requires two AA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com. (Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 14)

Disney Princess Castle: POP-UP MAGIC Game
Immerse yourself in the worlds of your favorite Disney Princess characters with the all-new Disney Princess Castle: POP-UP MAGIC game. Kids can play as Ariel, Belle, Rapunzel or Snow White as they travel along the 3D game board through twists and turns to the magical pop-up castle to win. Expand the fun by connecting the Disney Tangled, Princess Cinderella’s Coach and Frozen POP-UP MAGIC games (each game sold separately). Set includes 4 princess figurines and friend tokens. (Ages: 3 & up/Players: 2—4/Approx. Retail Price: $19.99/Available: Spring 14)

DOHVINCI STYLE & STORE VANITY Kit
Keep your room just a little more organized with a customizable place to store your favorite things! Use the Styler tool to make this mirror and drawer set uniquely yours with colorful designs that pop. Once your DOHVINCI design is complete, assemble your vanity and voila! - a perfect place to store your jewelry, notes, and other favorites. Includes five-piece vanity with mirror, add-on flourishes, Styler tool, wavy shaped design tip, two-sided edging tool, four DECO POP colors, and inspiration guide. Available at most major toy retailers nationwide and on HasbroToyShop.com. (Ages 6 years & up/Approx. Retail Price: $19.99/Available: Fall 14)

FURREAL FRIENDS POM POM, MY BABY PANDA Pet
What’s black and white and cute all over? The FURREAL FRIENDS family welcomes an adorable new arrival, POM POM, MY BABY PANDA pet! The POM POM, MY BABY PANDA pet has so much to learn and she needs your help. Shake her rattle in front of her and she’ll walk to you, making sweet panda noises as she goes. Children can even talk to her, and POM POM, MY BABY PANDA pet will really respond to their voices with happy sounds to show her love. This panda’s poseable legs make her easy to cuddle and give a big “bear hug.” After a day of playtime, children can feed POM POM, MY BABY PANDA pet with her bottle, she’ll kick her legs and make sweet feeding sounds. Includes 4 “AA” Duracell batteries. 4 “AA” replacement batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com. (Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 14)

LET’S IMAGINE ELMO
Bring the learning adventures from the Elmo the Musical segment on Sesame Street off the screen and into the family room with the interactive LET’S IMAGINE ELMO plush! This cute 13-inch Elmo pal comes with three different hats that unlock different imaginary themes and play modes. Place the crown on Elmo’s head to play a game of “Prince Elmo Says,” pop on the cowboy hat to learn about numbers in the “Countin’ Cowboy” game, or put on the sea captain hat for a fun “Sounds of the Sea” game. Kids can also tickle his belly, squeeze his nose, or bounce him for a fun reaction. (Ages 2 - 4 years/Approx. Retail Price: $39.99/Available: Fall 14)

LITTLEST PET SHOP Style Set
Pulled right from the “Littlest Pet Shop” animated series, the LITTLEST PET SHOP style set is the hub of all activity for BLYTHE and her pet friends. Fans can create and decorate this stackable and customizable set with 135 pieces, including wall panels, accessories, reversible scene backdrop, stickers and Deco Bits –unique, small accessories that plug into LITTLEST PET SHOP pets and style sets for a little added glamour. Then fans can style their own pet shop, with colorful curtains, fabric rug, bookshelf, and other decorative pieces. Style set comes with three exclusive LITTLEST PET SHOP pets, including MINKA MARK monkey, SUNIL NEVLA mongoose, and KITTERY BANTER cat. The LITTLEST PET SHOP style set can be stacked with other LITTLEST PET SHOP style sets from Downtown City for additional world play. Each style set sold separately. (Ages 6 years & up/Approx. Retail Price: $39.99/Available: Fall 14)

MARVEL SUPER HERO MASHERS Action Figures Assortment
Mash up your hero, and then crack up your friends! Hasbro’s MARVEL SUPER HERO MASHERS feature your favorite MARVEL Super Heroes and Villains with completely interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) hero. Would a hero with SPIDER-MAN’s body and HAWKEYE’S head shoot arrows or webs? With MARVEL SUPER HERO MASHERS, the possibilities are colossal for you to make YOUR mash-up! Thirteen figures will be available in this assortment in 2014, featuring favorite Marvel characters like CAPTAIN AMERICA, SPIDER-MAN and GREEN GOBLIN. Each figure is sold separately and comes with an accessory. (Ages: 4 & up/Approx. Retail Price: $9.99/Available: January 14)

MY LITTLE PONY FRIENDSHIP RAINBOW KINGDOM Playset
MY LITTLE PONY fans can discover the newest royal empire inside the FRIENDSHIP RAINBOW KINGDOM castle playset, a grand three-level palace fit for a pony princess! Use the friendship keys to unlock a number of magical accessories within the kingdom, including a wardrobe, vanity, book, and treasure chest. Pony friends can travel the kingdom in style on the rolling cloud car, taking a ride down a fun swirly slide. Stops along the way include a lookout tower, golden balcony, swing, and more. Includes PRINCESS TWILIGHT SPARKLE figure, key, cloud car, and themed accessories. (Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 14)

MY LITTLE PONY EQUESTRIA GIRLS Dolls That Rock
Fans of the MY LITTLE PONY EQUESTRIA GIRLS characters will love to sing alongside their favorite characters with the MY LITTLE PONY EQUESTRIA GIRLS Dolls That Rock collection. Kids can make the PINKIE PIE, TWILIGHT SPARKLE, or ADAGIO DAZZLE dolls high five and each doll will ‘come to life,’ singing the MY LITTLE PONY EQUESTRIA GIRLS song. Fans can also high five their dolls and sing along. Each doll comes complete with a variety of fashionable accessories including a musical instrument. Each doll sold separately. (Ages 5 years & up/Approx. Retail Price: $24.99/Available: Spring 14)

MY LITTLE PONY POP Playset
For the first time ever, fans can create and customize their very own MY LITTLE PONY play space! Simply pop out the easy-to-assemble pieces to build your own SUGARCUBE CORNER Sweet Shoppe playset, adding exciting elements like pink doors, magenta windows, and flower boxes. A chocolate frosted roof and cupcake tower make this the sweetest shop in PONYVILLE. Fans can decorate the MY LITTLE PONY POP playset with colorful candy stickers, adding gum drops, lollipops, and more. Playset includes one MY LITTLE PONY POP PINKIE PIE pony. (Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 14)

MY MONOPOLY Game
The world’s favorite property trading game is getting personal in 2014! Now you can personalize your own MONOPOLY game in minutes! With the MY MONOPOLY App or Website, you can easily create your own personalized MONOPOLY game by customizing property spaces, game tokens, Chance Cards and Community Chest Cards to include your favorite people, places and things! Gather your images from Facebook, Instagram, Shutterfly, Flickr or your personal devices, print them out on your personalized MY MONOPOLY game stickers, stick them onto the game pieces and position them as you choose around the MY MONOPOLY game board and you’re ready to play! Bring your favorite and funniest memories to life as you create your own MY MONOPOLY game experience. The My MONOPOLY app will be available on both iOS and Android platforms. (Players: 2-4/Approx. Retail Price: $19.99/Available: August 14)

NERF N-SPORTS BASH BALL
Grip it, whip it, slam it, kick it – the N-SPORTS BASH BALL is designed to play hard, no matter the game! The durable, versatile BASH BALL features a unique hollowed NERF foam core with grippable holes, allowing fans to make perfect passes and kicks with ease. Innovative design makes the BASH BALL perfect for dodge ball, handball, volleyball, freestyle soccer, kickball and more! Fans can choose between two colors, silver or navy. (Ages 5 years & up/Approx. Retail Price: $12.99/Available: Spring 14)

NERF N-STRIKE ELITE NERF CAM Blaster
Epic NERF shots live on way past the initial blast with the N-STRIKE ELITE NERF CAM blaster! Giving NERF fans the innovation and connectivity they crave, the NERF CAM blaster allows them to capture and share footage of epic battles and missions. The first NERF blaster to feature a built-in camera, the NERF CAM blaster sends N-STRIKE ELITE darts flying up to an impressive 90 feet, records awesome NERF missions and lets NERF fans display them instantly on the playback screen or download them to share with friends for major bragging rights. Blaster includes a 4GB memory card which can hold up to 2,000 photos or 3 hours of video, 1.77” color screen, 12 dart clip and 12 N-STRIKE ELITE darts. (Ages 8 years & up/Approx. Retail Price: $79.99/Available: Fall 14)

NERF REBELLE AGENT Bow
The NERF REBELLE AGENT BOW is perfect for high-profile missions that require accuracy and skill. Release the string and watch as the first ever Nerf Rebelle foam arrows soar up to 85 feet across the sky making a whistling sound! For added precision, the AGENT BOW features an electronic glowing red dot that provides better aiming accuracy with every shot. The NERF REBELLE AGENT BOW comes with three secret message foam arrows, a separate decoder, and a detachable quiver. (Ages 8 years & up/Approx. Retail Price: $29.99/Available: Fall 14)

NERF REBELLE SUPER SOAKER DOLPHINA Bow
Take aim with the NERF REBELLE SUPER SOAKER DOLPHINA bow and unleash a soaking stream! Make your move with strength and style, and show your skill at hitting the target with a full blast of water! This water blaster features an iconic bow shape. Simply push the handle forward and pull back to release a stream of cool water on your unsuspecting opponent! (Ages 6 years & up/Approx. Retail Price: $16.99/Available: Spring 14)

NERF ZOMBIE STRIKE CROSSFIRE Bow
Protect your human allies with the ZOMBIE STRIKE CROSSFIRE bow, which brings iconic crossbow action to the NERF line for the first time in almost twenty years! Boasting 75 foot ELITE distance, superior accuracy and authentic pull-back firing action, the CROSSFIRE bow is a great asset in the human zombie struggle. Crossbow features front-loading firing capability and comes complete with four NERF ZOMBIE STRIKE darts. (Ages 8 years & up/Approx. Retail Price: $19.99/Available: Spring 14)

PLAY-DOH CAKE MOUNTAIN Playset
It’s layers of fun at the CAKE MOUNTAIN playset! With the new CAKE MOUNTAIN playset there are tons of ways to make amazing cake creations. The fun starts at the top when you load one of three different cake molds with PLAY-DOH compound, then ‘press and pop’ to make your cake! Use the half molds on the playset to add fun details and PLAY-DOH treats, then pile on the PLAY-DOH PLUS frosting! Separate the bottom layer to uncover more half-molds and fun ways to play – it’s two play sets in one. You can even decorate the outside of the cake, adding colorful plastic candles or turn them into PLAY-DOH lollipops! Set includes an extruder, six candles, a knife, a fork, two plates, three 2 ounce cans of PLAY-DOH compound and two 2 ounce cans of PLAY-DOH PLUS compound. (Ages 3 years & up/Approx. Retail Price: $19.99/Available: Fall 14)

SIMON SWIPE Game
This bold new game is a modern take on the classic recall challenger SIMON game. With hypnotic colors, flashing lights, cool sounds, and gameplay based on a smooth swipe action, the SIMON SWIPE game starts easy and then speeds up with patterns you’ll have to move quickly to repeat. Tap or swipe, but don’t get it wrong! For one player or a party of friends. Four games, 16 levels of frantic fun! (Ages: 8 & up/Players: 1 or more/Approx. Retail Price: $19.99/Available: Fall 14)

TRANSFORMERS BATTLE MASTERS 2 PACK
Who will win – OPTIMUS PRIME or MEGATRON? Get the all-new TRANSFORMERS BATTLE MASTERS 2 PACK to battle it out and see who will be the ultimate bot-smashing champ! Comes with a special digital code that unlocks more features in the TRANSFORMERS BATTLE MASTERS app (available April 2014). Includes two characters and two controllers. (Ages: 5 & up /Players: 1 – 2/Approx. Retail Price: $24.99/Available: May 14)

TRANSFORMERS RESCUE BOTS OPTIMUS PRIMAL Figure
OPTIMUS PRIME robot goes primal! With one simple twist of the torso, everyone’s favorite AUTOBOT hero will convert from bot to Tyrannosaurus Rex! The OPTIMUS PRIMAL figure features over 20 phrases and dino sound effects and will even let out a load ‘roar’ in dino mode. Little adventurers won’t be able to resist the awesome special effects, like the blue Energize Hide activation panel, dino chomping action, and working rescue drill. (Ages 3-7 years /Approx. Retail Price: $34.99/Available: Fall 14)

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ:HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ:DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

Contacts

Press:
Hasbro, Inc.
Crystal Flynn, 401-727-5124
cflynn@hasbro.com

Release Summary

Hasbro unveils its portfolio of entertainment brands and innovative must-have play experiences at the 2014 American International Toy Fair

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Contacts

Press:
Hasbro, Inc.
Crystal Flynn, 401-727-5124
cflynn@hasbro.com