MIAMI BEACH, Fla.--(BUSINESS WIRE)--Visitors from all over the world come to Miami Beach for the city’s year-round, consistent temperatures, warm waters and unrelenting sunshine making the destination the perfect partner for Destination Brands International to launch a new line of suncare products. After months of development and testing, including a trial run with a selection of Miami Beach’s lifeguards, Destination Brands unveils the Miami Beach product line which includes sunscreens and bronzers.
“The Miami Beach line of suncare products makes perfect sense and is an intuitive and intelligent partner,” says Steve Adkins, Chair, the Miami Beach Visitor and Convention Authority. “Everyone associates Miami Beach with sunny weather, blue skies, warm waters, fun and pleasure and these products truly represent the destination with its line-up of beautifully branded bottles.”
The line of Miami Beach suncare products includes SPF 15 Salt Water Sport Sunscreen Gel, SPF 30 Triple Action Sea Kelp Sunscreen Lotion, SPF 50 Sport Spray Sunscreen, SoBe Nights Sunless Bronzer and Instant Color Sunless Bronzer Glow Lotion. The product’s formula combines unique elements of the sea with sun protecting properties which ensures that skin is protected, hydrated, nourished and looking its best.
“The MB suncare product line creates a true sensory experience of Miami Beach, from the cooling effect of our salt water sport gel to the aroma of our signature MB fragrance and the soothing effect of our triple acting sea kelp,” says Desiree Rodriguez, VP of Marketing and Sales, Destination Brands International. “The pure essence of Miami Beach has been captured in every bottle.”
In an effort to keep Miami Beach beautiful, a portion of all proceeds will go towards beach cleanup efforts. The products are currently available online at www.MiamiBeachSun.com and at national chain retailers.
About Miami Beach
With an average year-round temperature of 75 degrees, Miami Beach has an unrivaled reputation for culinary offerings, nightlife, culture, fashion, and luxurious hotels. Also a popular destination among travelers, Miami Beach was recently ranked by Trip Advisor as number one on its Top Winter Sun Vacation Rental Getaway Destinations for 2011 list and was included on both the Top 25 Beaches in the World and Top 25 Destinations in the U.S. lists. Boasting seven miles of breathtaking beaches, Miami Beach is easily accessible from the Port of Miami and Miami International Airport. The City of Miami Beach has just been named one of the top cities worldwide for 'walkability' and is equally easy to navigate by bike or by boat. Home to unique museums, to the New World Symphony and Miami City Ballet, to over 17,000 luxury, boutique and resort hotel rooms, 12 public parks and to the Miami Beach Convention Center, Miami Beach is a destination for all seasons. Miami Beach is like no other place in the world! Visit MiamiBeachGuest.com or MiamiBeachINCARD.com for more information or contact Grisette Marcos at Groquemarcos@miamibeachvca.com.
