Largest-known Pinterest Board Unveiled at the Largest Mall of America

Five-Story Living Pinterest Board Represents Inspiration for New Caribou Coffee

MINNEAPOLIS--()--Visitors to the Mall of America in Minnesota this week get the chance to interact with the largest-known Pinterest Board, which was unveiled to celebrate a new coffee by Caribou Coffee. The five-story, interactive Living Pinterest Board features vivid and playful images that fans submitted to help Caribou Coffee roasters develop the new Real Inspiration Blend. The first-of-its-kind Pinterest board features:

  • Two mega-screens where fans from around the world can participate by sharing their favorite inspirational photos on Instagram and Twitter using #CaribouInspires. Images will appear on the Living Pinterest Board.
  • Visitors can take photos with a larger-than-life coffee mug, and write what inspires them on a wall-sized chalkboard.
  • Live and inspirational demonstrations on various topics such as cooking for your Valentine and spring make-up tips.
  • Samples of Caribou’s new coffee, Real Inspiration Blend.

The Living Pinterest Board is installed in the Mall of America Rotunda on the East side of the building and will be open to the public during mall hours through February 13.

Caribou Coffee created the Living Pinterest Board in partnership with the Mall of America and Colle+McVoy, Caribou Coffee’s advertising agency of record.

For more information about Caribou Coffee, please visit www.cariboucoffee.com. To sign up for Caribou Coffee’s loyalty program, Caribou Perks, visit http://www.caribouperks.com/.

About Caribou Coffee

Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse in the United States. The Company’s coffeehouses aspire to be the community place loved by guests who are provided with an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee’s unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

Contacts

for Caribou Coffee
Exponent PR
Caroline Landree, 612-305-6194
caroline.landree@exponentpr.com

Visitors to the Mall of America in Minnesota this week get the chance to interact with the largest-known Pinterest Board, which was unveiled to celebrate a new coffee by Caribou Coffee. The five-story, interactive Living Pinterest Board features vivid and playful images that fans submitted to help Caribou Coffee roasters develop the new Real Inspiration Blend. (Photo: Business Wire)

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Release Summary

Visitors to the Mall of America in Minnesota this week get the chance to interact with the largest-known Pinterest Board, which was unveiled to celebrate Caribou Coffee's new Real Inspiration Blend.

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Contacts

for Caribou Coffee
Exponent PR
Caroline Landree, 612-305-6194
caroline.landree@exponentpr.com