WOODS CROSS, Utah--(BUSINESS WIRE)--Offering an entrepreneurial home decorating sales consultancy that promotes candle safety, Bellaroma today announced that the Utah-based startup received its Direct Selling Association (DSA) membership last month and outperformed 2013 sales expectations, leading to the company’s first direct sales consultant bonus trip to Jamaica this month. Bellaroma also announced its continued support of the National Alliance on Mental Illness (NAMI) as the company’s primary charitable beneficiary.
Bellaroma, which in less than one year has built a base of consultants in 35 states, received DSA membership upon completing its minimum one-year pending period in December 2013. In the DSA announcement, President Joseph Mariano stated, “[Bellaroma] demonstrated that they take their ethical obligations to their field sales force and to the ultimate customer seriously and are willing to make a public pledge to that effect.”
Led by Executive Vice President and National Director Mary Hoff, who brought more than 13 years in direct sales experience to the company, Bellaroma has quickly caught the attention of sales consultants nationwide.“Bellaroma satisfies on so many levels,” said Hoff. “We are passionate, thoughtful, and here to bring success to as many people as we can.
“Our candle safety message resonates with the direct sales audience,” said Hoff. “This platform is ideal for sharing fragrant candle scent and showcasing our Candle Aire, candle warmer lamps and other unique giftware and home decorating accessories.”
A colleague who knew Hoff at Southern Living at Home and had heard good things about her over the years, Valerie Atkins hadn’t decided to join Bellaroma until she saw what Hoff was backing. “Hoff knows her way in direct selling,” said Atkins. “Bellaroma seems ideal for long-term success as a sales consultant, so I jumped on board.”
For $199, a Bellaroma Starter Kit includes patented candle warmers, giftware, accessories, and a set of 43 fragrant candle samples, as well as the training and tools suggested for hosting a selling party.
During 2014, Bellaroma is encouraging its sales consultants across the United States to partner with their local NAMI chapter. In addition to joining local NAMI walks and other fundraising activities, Bellaroma sales consultants make available the Bella Bliss, an exclusive lavender-scented Bellaroma candle. NAMI receives 100 percent of the company’s Bella Bliss net proceeds; in 2013, NAMI received a $6,455 donation from Bellaroma.
Putting a fresh focus on the home, Bellaroma brings direct sales to unique giftware, fragrant candles, and patented candle warmers. Sales opportunity information and the spring 2014 product flipbook are available at www.bellaroma.net.