CAMBRIDGE, Mass.--(BUSINESS WIRE)--LaVoie Strategic Communications Group, Inc. (LaVoie Group), a full-service communications firm with a proven track record of building value for health science innovations and changing behaviors announced the appointment of Aurora Krause as Account Supervisor, Investor Relations and Corporate Communications.
LaVoie Group also is pleased to announce that its “Together We’re – Massachusetts Prepared” integrated campaign earned three 2013 Magellan Awards.
Krause joins LaVoie Group with almost 10 years of strategic communication and investor relations experience. Prior to joining LaVoie Group, she held various investor relations and communications positions at public company, Synta Pharmaceuticals Corp. where she was involved in building the investor relations and communications program after the company’s initial public offering in 2007. Prior to Synta, Krause managed multiple clients as an investor relations associate at a Boston-based investor relations firm. Previously, Aurora held account management positions at Babson Capital Management and State Street Corporation.
“Aurora brings experience focused on building and implementing investor relations and corporate communications programs in the healthcare and life science markets,” said Donna L. LaVoie, President and CEO of LaVoie Group. “Today, our clients are looking for expertise to help articulate their value proposition and create awareness to affect change. Aurora has a proven ability to quickly learn the nuances of an ever-changing company story as corporate developments evolve and can adapt strategy and tactics appropriately. These are key skills in the life sciences sector where change is constant.”
“I am thrilled to join LaVoie Group, which has a deep understanding of the life science and healthcare sectors, has established relationships with media and the Street, and is committed to results for its clients,” stated Krause.
Krause currently serves as a director on the board of the National Investor Relations Institute (NIRI) Boston Chapter. She received a bachelor of arts degree in psychology from Mount Holyoke College and a master of science in public relations from Boston University College of Communication.
LaVoie Group is also pleased to announce that the Department of Public Health, Emergency Preparedness Campaign took Platinum in the community relations category in the 2013 Magellan Awards Communications Campaign Competition, held by the League of American Communications Professionals, (LACP). The Massachusetts Department of Public Health campaign was named the best campaign on a limited budget and ranked sixth out of the top 25 campaigns with a total rank of 99 of 100.
The 2013 Magellan Awards drew close to 400 entries representing a broad range of industries and work. Materials were judged in peer-level competitions, which were based on the organization’s annual revenue, size and various other key components.
“We are honored to have partnered with DPH and our partners on this important educational effort,” said LaVoie. “This multi-channel creative campaign was focused on changing behaviors and getting Massachusetts residents to take action in preparing their families and community for emergencies. Having a plan in place in case of a disaster, taking precautions for the flu, and getting more volunteers signed up in the case of a disaster were just some of the elements in the four-week long educational effort. It’s satisfying to know that this campaign met its objective set at the beginning of the program.”
About LaVoie Group
LaVoie Group is a full-service communications firm providing strategy consulting and integrated communications programs designed to properly position, affect change, create visibility and drive value. The agency has received 22 awards over the past four years in recognition of the work it has done for its clients.
LaVoie Group is ranked by O'Dwyer's PR Report as one of the leading independent healthcare PR firms in the U.S. and has been honored for the past four years by the LACP for best agency awards, including the 2011 "Best Small Agency".
Clients are emerging and established industry leaders in life sciences, pharmaceuticals and government, such as, BIO, Catalyst Pharmaceuticals, Chelsea Therapeutics, Commonwealth of Massachusetts Department of Public Health, DARA Biosciences, IlluminOss Medical Inc., Nuron Biotech, Haemonetics Corporation, Rockwell Medical, Zuellig Pharma, LaVoie Group is ranked by O'Dwyer's PR Report as one of the leading independent healthcare PR firms in the U.S. and has been honored for the past four years by the LACP for best agency awards, including the 2011 "Best Small Agency".
Editor’s Note: Photo available upon request
