Free Pancakes at IHOP® Restaurants on National Pancake Day, Tuesday, March 4

Ninth Annual Fundraiser Expands to Include Canada and Puerto Rico with Similar Effort in Mexico with Goal of Raising $3 Million for Children’s Hospitals and Other Local Charities

GLENDALE, Calif.--()--Get ready. Get Set. And … go to IHOP® restaurants on National Pancake Day, March 4, to enjoy a free short stack of buttermilk pancakes — and help raise money for charity!

IHOP restaurants, offering “everything you love about breakfastSM,” will again serve up free short stacks of its famous buttermilk pancakes on National Pancake Day, Shrove Tuesday, March 4, 2014, and after eight years of success, and over $13 million raised in the United States, the family-friendly restaurant chain will expand the program into Canada, Puerto Rico and offer a similar fundraising effort in Mexico for the first time. IHOP hopes to raise more than $3 million for Children’s Miracle Network Hospitals, Shriners Hospitals for Children and other local charities this year.

More than 1,500 IHOP restaurants in the United States, including, for the first time, Canada and Puerto Rico, will be participating in the 15 hours of pancake delight on National Pancake Day, when millions of free pancakes will be served from 7 a.m. to 10 p.m. In exchange for the free short stacks, customers are encouraged to leave a voluntary donation in support of Children’s Miracle Network Hospitals, Shriners Hospitals for Children and other local charities. In Mexico, IHOP restaurants will offer a stack of two buttermilk pancakes for the radically reduced price of 29 pesos with that money being donated to Asociación Mexicana de Ayuda a Niños con Cáncer (AMANC) that provides accommodations and resources to children undergoing treatment for cancer and their families.

“Our guests, our franchisees, their team members, and all of us at IHOP look forward to National Pancake Day every year. Knowing that every free stack of buttermilk pancakes has the potential to improve the lives of the children in their own community makes serving them and eating them even more enjoyable than usual,” said Julia Stewart, Interim President, International House of Pancakes, LLC and CEO of the parent company, DineEquity, Inc. “I’m especially proud that what started as a grass roots effort in a few IHOP markets nine years ago has now grown into a significant and truly international event. This year, with the continued generosity of our guests across three countries, we will be able to support wonderful charities like Children’s Miracle Network Hospitals, Shriners Hospitals for Children and AMANC to save and improve the lives of many children in the communities we serve.”

Beginning February 1 through National Pancake Day on March 4, participating IHOP locations in the United States, Canada and Puerto Rico will also sell “Miracle Balloons” for $1 and $5 each to benefit the local Children’s Miracle Network Hospital. All icon proceeds will help provide life-saving care, equipment and programs at 145 Children’s Miracle Network Hospitals. The Miracle Balloons, another way for guests to get involved in helping IHOP restaurants meet their fundraising goal, will be displayed throughout the restaurants. Customers who purchase a $5 Miracle Balloon will receive a $5 off coupon that can be used during their next dining visit.

For more information on National Pancake Day or to learn more about Children’s Miracle Network Hospitals and make a donation, please visit www.ihoppancakeday.com.

ABOUT CHILDREN’S MIRACLE NETWORK HOSPITALS

Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations — including all those made on IHOP National Pancake Day — stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, and learn about your member hospital, at CMNHospitals.org.

ABOUT SHRINERS HOSPITALS FOR CHILDREN

Shriners Hospitals for Children is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. Our 22 facilities, located in the United States, Canada and Mexico, provide advanced care for children with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate. Learn more at www.shrinershospitalsforchildren.org.

ABOUT AMANC (Mexican Association to Help Children with Cancer)

Since 1982, AMANC complements the medical care hospitals provide to children and adolescents diagnosed with cancer and their families. This support helps them adhere to their treatment. The AMANC-Mexico City Center provides private lodging, nutritious meals, transportation, drug bank, prosthesis, psychological assistance, school programs, special support during the recuperation period of bone-marrow transplants, all kinds of recreational activities, and development workshops, so that patients and families don’t give up on their treatment due to long distances and other economic, psychological or other outside factors, allowing these children and their families to recover physically and emotionally while being away from their home during treatment days, and also helping them acquire the necessary skills for a better life once hospital days are over. There are 25 Chapters in 23 Mexican states, all aiming to offer the same services to children and their families suffering from cancer.

ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC

For over 55 years, International House of Pancakes, LLC has been a leader and expert in all things breakfast and a leader in family dining. The chain is highly competitive in its menu offering, serving 65 different signature, made-to-order breakfast options as well as a range of meals under 600 calories. Beyond offering “everything you love about breakfastSM,” IHOP® restaurants have a wide selection of popular lunch and dinner items, as well. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of September 2013, there were 1,602 IHOP restaurants in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, Kuwait, the Philippines and the U.S. Virgin Islands. Under the licensed name IHOP at HOME® consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN). For more information or to find an IHOP restaurant near you, please visit www.IHOP.com. Follow IHOP on Facebook and Twitter.

NOTE TO EDITORS: Pancake Day is a tradition that dates back several centuries to when the English prepared for fasting during Lent. Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products … hence the name Pancake Tuesday, or Shrove Tuesday.

Contacts

Wills Communications, Inc.
310-376-6600
Terry Wills, twills@willscom.com
Angela Ibarra, aibarra@willscom.com
or
IHOP
Craig Hoffman, 818-637-3603
Craig.Hoffman@dineequity.com

IHOP's National Pancake Day 2014 set for March 4. (Photo: Business Wire)

IHOP's National Pancake Day 2014 set for March 4. (Photo: Business Wire)

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Release Summary

IHOP will again serve up free short stacks of its famous buttermilk pancakes on National Pancake Day, March 4, 2014, and expand the program into Canada, Puerto Rico and offer similar effort in Mexico.

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Contacts

Wills Communications, Inc.
310-376-6600
Terry Wills, twills@willscom.com
Angela Ibarra, aibarra@willscom.com
or
IHOP
Craig Hoffman, 818-637-3603
Craig.Hoffman@dineequity.com