BEVERLY HILLS, Calif.--(BUSINESS WIRE)--ACTV8.me announced today that, together with NCR (NYSE: NCR), it is set to deploy its Personalized Proximity Platform™ that empowers retailers, venues and brands to build timely, personal and transactional one-to-one relationships with consumers.
The contextually aware information and offers are automatically delivered to the consumer based on proximity and time using ACTV8.me’s proprietary dashboard that connects to Low Energy Bluetooth Beacon Sensors, GPS, and other location-based technologies. The platform enriches the mobile experience by delivering the right message, at the right time, in the right place.
NCR, the global leader in consumer transaction technologies, has a broad retail footprint across the globe. The company enables more than 450 million transactions daily across the retail, hospitality, financial and travel industries. Additionally, NCR processes more than 4 million boarding passes at airports per month and its venue management solutions are in more than 60% of all National Football League stadiums as well as 40% of Major League Baseball stadiums.
Brian Shuster, Founder and CEO of ACTV8.me, a technology and media company, said, “We are so excited to be taking this to market with NCR. Their global reach and expertise across multiple industries makes them an ideal partner.”
ACTV8.me’s platform includes a Digital Wallet that enables consumers to transfer contextually relevant information, product offers and digital currency directly to their mobile devices. ACTV8.me has integrated their Personalized Proximity Platform into NCR Cloud Connect: a powerful, cloud-based ecosystem of digital services for retailers. Today, retailers around the world using NCR technology conduct 125,000 transactions a minute and many of these offer an opportunity to further engage shoppers.
Shuster adds, “We built apps that synchronized with some of the largest primetime TV shows in the United States. Those apps synchronized the TV experience with the mobile experience and the adoption solidified the premise that audiences and consumers are moving into a contextually relevant world.”
ACTV8.me believes the same will hold true for shoppers, travelers, etc. Shuster continues, “People are living their lives in the digital world and in the real world in tandem. This platform marries those two worlds harmoniously to create a new, relevant consumer experience. Imagine shopping at your favorite store while the device in your hand automatically synchronizes the experience and delivers you hyper-relevant and targeted information that correlates contextually to enhance your in-store experience.”
Chris Lybeer, Vice President, Retail Business Development at NCR, said, “Integrating NCR Cloud Connect with ACTV8.me’s Personalized Proximity Platform provides a unique and compelling experience to offer consumers while they’re shopping, dining or traveling. This synchronized experience drives customer engagement, sales, loyalty and measurable data, all while respecting consumer privacy with opt-in and opt-out capabilities.”
The ACTV8.me Personalized Proximity Platform delivers real, meaningful value at critical moments of influence along the path to purchase by delivering personalized experiences based on individual preferences. This contextually aware platform creates greater relevancy and intimacy between consumers and their favorite brands while driving mobile adoption and incremental transactional revenue.
ACTV8.me will be unveiling the Personalized Proximity Platform in the NCR booth (#3005) at the National Retail Federation Annual Expo on January 13th and 14th in New York City.
