PHILADELPHIA--(BUSINESS WIRE)--SmartEnergy IP™, a division of SmartMark Communications, announced today the launch of the first-ever Smart Grid Customer Education ModelTM. The model provides a common framework for utilities to educate customers on the benefits of Smart Grid, and encourages close collaboration and communication between IT, metering, and marketing departments within utilities.
SmartEnergy IP is the leading provider of Smart Grid customer education strategies to the utilities industry, providing strategy to utilities, regulators and industry stakeholders globally.
“We are excited to introduce SmartEnergy IP’s Smart Grid Customer Education Model to the industry and believe there is significant benefit in providing a common standardized framework for customer education, communication, and engagement,” said Juliet Shavit, Founder of SmartEnergy IP. “This proven methodology provides genuine requirements around communications strategy which has traditionally been considered a ‘soft’ topic by utilities and their Smart Grid integrators.”
SmartEnergy IP believes that customer education is a critical component of success for the roll out of advanced metering infrastructure (AMI) and Smart Grid related programs and technologies. The model identifies key customer education actions by deployment phase including pre-deployment, deployment, introduction of benefits, and post-deployment programs.
For more information about the model or to obtain a copy of the white paper describing the model, contact email@example.com
About SmartEnergy IP
Smart Energy IP is a research and consulting organization within SmartMark Communications, LLC that is dedicated to helping utilities communicate the benefits of Smart Grid to customers. As utilities roll out Smart Grid initiatives – from smart meters to dynamic pricing programs – there are ways to ensure that customers are best prepared to make smart energy choices and positively support these roll outs. SmartMark Communications has over a decade of experience in the energy and utilities customer care domain, helping utilities and suppliers market effectively to customers. For more information, visit: www.smartenergy-ip.com.