ATLANTA--(BUSINESS WIRE)--William Mills Agency, a provider of financial public relations and marketing services, has been selected by Los Angeles-based CU Wallet, a collaborative credit union-owned and directed mobile payments technology provider, to promote the launch and ongoing strategic public relations and marketing efforts for its credit union-centric mobile wallet application.
William Mills Agency is leading CU Wallet’s financial services media communications program to support the company’s mobile payments platform, which is designed by credit unions, for credit unions to meet the needs of an increasingly mobile membership base, attract a new generation of members and generate sustainable streams of revenue.
At the time of the launch, 15 credit unions, ranging from $400 million to more than $5 billion in assets and representing more than 2 million members nationwide, have signed agreements with CU Wallet. Since the launch in late September, an additional 20 credit unions, ranging from $100 million to more than $6 billion in assets and representing more than 2.0 million members nationwide, have signed agreements.
“After a conversation earlier this year with Tom Shen, CEO of Malauzai Software, and his endorsement of William Mills Agency, it was clear that their solid reputation and proven expertise in the financial space was the perfect fit for the launch of CU Wallet. We retained William Mills Agency to help promote our customized product offering, the credit union industry’s first mobile payments initiative, and it has been a tremendous success,” said Paul Fiore, online banking pioneer and co-founder of CU Wallet.
“I first met Paul many years ago in the early days of Digital Insight where he was a key pioneer of a technology we all use today: Internet Banking. It’s a privilege to work with him and his team today to spread brand awareness of its unique mobile offering tailored specifically for credit unions and their members. We look forward to a successful long-term partnership with CU Wallet for many years to come,” said William Mills, CEO of William Mills Agency.
About William Mills Agency
William Mills Agency is the nation’s largest independent public relations and marketing firm to the financial services industry. Founded in 1977, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe and India. For more information, please visit www.williammills.com.
About CU Wallet
Headquartered in Los Angeles, CU Wallet is the industry’s first credit union-centric mobile payments initiative. Founded in 2013 by seasoned financial services entrepreneurs, Paul Fiore and Kirk Drake, CU Wallet combines innovative technology and an entrepreneurial spirit with direct credit union ownership, resulting in a highly differentiated mobile payments infrastructure designed for credit unions, by credit unions. The CU Wallet platform helps overcome major industry hurdles to mobile payments adoption, allowing credit unions to better serve current account holders, attract a new generation of tech-dependent members and better compete amongst increased competitive pressure from non-bank mobile payment ventures. For more information about the launch of CU Wallet and the company’s mobile payments platform, visit: www.cuwallet.com.
