BOSTON--(BUSINESS WIRE)--WEGO Health (www.wegohealth.com), an online network of consumer health opinion leaders, today announced the hire of Ross Fetterolf as Senior Vice President of Innovation. Fetterolf will assume the role of the product director on WEGO Health’s latest product offering, Truvio, the first influencer-powered, voice-response mobile research platform in healthcare. He will also provide support in the areas of strategy and analytics, while looking to develop the next wave of products that connect WEGO Health’s community of patient influencers to healthcare organizations and issues.
“Ross has been a driving force behind some of the most innovative work in health social media and digital strategy – we expect breakthroughs when we combine his horsepower with WEGO Health’s remarkable network of more than 65,000 patient opinion leaders,” says Jack Barrette, WEGO Health CEO.
Fetterolf has over 13 years of digital health experience, most recently serving as the Senior Vice President of Digital Strategy and Analytics at Palio+Ignite, where he lead the agency in developing digital and social media strategies as well as measurement plans that utilized a cutting-edge “value analytics” approach. Prior to Palio+Ignite, Fetterolf worked at leading digital health agencies Ignite Health, Medical Broadcasting Company (now Digitas Health) and i-Frontier (now Razorfish Health).
Throughout his career, Fetterolf has contributed to a number of first-in-class innovations in healthcare, spanning digital, social media, gaming and mobile disciplines. He co-lead Ignite’s agency innovation offering, Ignite Labs, with Fabio Gratton. The division was responsible for identifying industry trends, evaluating new technology, and incubating unique solutions to solve client and healthcare challenges. Gratton now serves as Co-Founder and CEO of Vocalize, the proprietary voice technology that powers Truvio, so the two will be re-united in their efforts to transform the way that the healthcare industry connects with patient influencers.
Fetterolf remarked, “I’ve seen a dramatic evolution in the digital health space over the last 10 years, but what’s clear to me is that the future is about engaging empowered, educated patients in ways we never dreamed possible. By connecting patient influencers with the organizations that create health products and customer solutions, we can innovate the healthcare experience, and I look forward to using my agency knowledge to help WEGO Health design products that make this a reality. As groundbreaking as Truvio may be, it’s just the start of where I see us going.”
About Truvio
Truvio (www.truvio.com ) is the world’s first and only influencer-powered, voice response research platform for the healthcare industry. Built on the Vocalize Voice-Response platform, and powered by the WEGO Health Activist network, Truvio allows researchers to tap into the wisdom of over 65,000 consumer health opinion leaders across hundreds of health topics and conditions.
Truvio’s unique mobile-first approach allows healthcare companies to build and deliver custom, compelling, and compliant stimuli to the most influential members of the community. Truvio combines an innovative mobile-research platform with a powerful voice-response technology that delivers quantitative and qualitative insights in just days.
About WEGO Health
WEGO Health (www.wegohealth.com) is the first online home for consumer Health Activists, social media’s most active five percent, passionate about helping others lead healthier lives. Health Activists -- organizers, connectors, leaders and contributors -- meet at WEGO Health, then carry knowledge, content and relationships back to the health social web. In addition, WEGO Health’s Activist Social Network is the trusted community liaison to health companies and organizations, who engage the WEGO Health Activist Social network through innovative sponsorships, insight platforms like Truvio, collaborative content development and more. Founded in 2007 and led by online health pioneers Jack Barrette and Bob Brooks, WEGO Health gives consumer health activists a voice to industry, and helps the world’s top health brands support, navigate, and participate in the evolving world of health social media.
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