NEEDHAM, Mass.--(BUSINESS WIRE)--Visual IQ, the leading cross channel marketing attribution software provider, today announced that Madan Bharadwaj, vice president of product management, will address marketers during the Digital Analytics Association (DAA) San Francisco Symposium on Tuesday, Nov. 12 at Google’s San Francisco office. Bharadwaj will moderate a lively discussion on the value of attribution in providing a ‘big picture’ view of marketing optimization and success in today’s complex, multi-channel marketing environment.
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What: |
During the session, panelists will explore how marketers can unlock the power of attribution to deliver insights on where to invest budget to maximize marketing ROI. Bharadwaj, a media analytics expert and Visual IQ’s product visionary, will guide panel members from top agencies and brands on a discussion of the role that attribution plays in increasing transparency into the performance of each marketing channel, campaign and tactic. | ||
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Why: |
As the number of marketing channels continues to grow, marketers are under more pressure than ever to make smart, data-driven decisions. Marketing attribution, or the art and science of calculating how different channels lead to a purchase or other interaction with the consumer, plays an important role in improving cross channel marketing success. Using real-world recommendations and examples, this session will explore the best practices for attribution success in a multi-channel, multi-touch world. | ||
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Where: |
The Digital Analytics Association (DAA) helps organizations overcome the challenges of data acquisition, exploration, deduction and application. The DAA San Francisco Symposium, “End to End Measurement and Visualization: Tracking the Data Challenge,” is taking place at the Google office at 345 Spear St., San Francisco. To learn more or to see the full agenda, please visit the event website. |
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When: |
Tuesday, November 12, 2013 at 4:20 p.m. PT |
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Who: |
With Bharadwaj at the helm, the panel will also includes insights from: | ||
| -- Christopher Macauley, VP, Director of Marketing Intelligence at T3 | |||
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-- Rahul Todkar, Head of Global Marketing Analytics and Optimization at Intuit |
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-- Madhav Sundarraghavan, Sr. Web Analyst, Seagate |
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About Visual IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Visual IQ can be reached at info@visualiq.com or by visiting www.visualiq.com
