BOSTON--(BUSINESS WIRE)--Whether they finally grew on you or not, there is no question that the biggest beards in sports have done their jobs. Fresh off their six-game World Series victory, Gillette® [NYSE: PG] is helping MVP David Ortiz, Shane Victorino, Boston Police Officer Steve Horgan and one lucky bearded fan to look their best by trimming down and shaving off their rugged beards at the Gillette World Shaving Headquarters during a champions victory shave dedicated to One Fund Boston. Gillette will be making a $100,000 donation to One Fund Boston during the ceremonial shave.
After a tough 2012, the club turned everything around this year, slugging their way to the best record in the American League. Some say the year took off when David Ortiz let his manicured facial fuzz grow a little longer. Still others single out the contributions of Shane Victorino – both on the field and on his face. And some point to Boston’s league-leading offense and excellent pitching, but they would clearly be missing the point. Since making their scraggly summer debut, the beards have been a symbol of team solidarity and Boston pride. Now that the 2013 season has come to a triumphant close, Gillette is helping Ortiz and Victorino feel their best with well-deserved shaves so the hometown heroes can start their offseason as well groomed and shaved champions.
The players are not the only ones deserving of a shave. Bearded bullpen officer Steve Horgan, whose epic reaction to Ortiz’s ALCS grand slam made him an overnight sensation throughout the playoffs, will join the players onstage. Michael Grant, a lucky bearded fan from the Fenway neighborhood, who was selected for the photos of his rugged beard he submitted on Gillette’s Facebook and Twitter, will get in on the act too. He will have the experience of a lifetime and leave Gillette a new man after getting a clean shave along with the champions.
Gillette is honored that Ortiz and Victorino have chosen to shave their beards at the company’s World Shaving Headquarters. With more than a century of heritage in Boston, Gillette and baseball have a long history together. Gillette is proud to make the precision tools chosen by men who know what it means to be the best, whether his style is clean-shaven or sporting facial hair. The Gillette Fusion ProGlide razor provides Gillette’s closest, most comfortable shave, and the Gillette Fusion ProGlide Styler is engineered for styling the beard or body with precision trimming.
“While we aren’t usually big fans of unkempt facial hair, we got behind the local team. Now that they proved themselves to be baseball’s elite, we think the Fenway faithful should get to see the men under the beards looking their best. We’re extremely excited to help them put their best faces forward as champions,” said Sonia Fife, Gillette general manager for North America.
And, while the beards will be gone, their triumph will not be forgotten.
For over 110 years, Gillette has delivered the best a man can get - making the lives of over 800 million men around the world better, and more comfortable, through grooming innovation. Demonstrating precision technology and unrivaled product performance, Gillette provides solutions for all of men’s grooming needs. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com, http://www.facebook.com/gillette and follow Gillette on Twitter at @Gillette.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.