LOS ANGELES--(BUSINESS WIRE)--Fullscreen, a leading online video company and the premier global YouTube network, today announced the formal launch of its Channel+ concierge service for brands and media companies to drive and engage audiences on YouTube.
Channel+ has been a service under the Fullscreen umbrella for two years, but is now launching as a dedicated business division.
Channel+ provides a team of personal strategists to oversee day to day operations of each YouTube channel. Strategists implement SEO/metadata optimization, competitive analysis, and custom post rolls to help brands measure success. The service also includes premier level asset management and protection service, Total ID, to measure brands’ footprints on YouTube by implementing platform-wide tracking for copyrighted content. Furthermore, partner brands and media companies have access to a brand dashboard and a suite of tools to gain insight on view trends, real time metrics, and proper distribution methods.
With the launch, the service has been expanded with the addition of three new features to help brands hone their YouTube strategies. The new features--Community Management, Brand Amplifier, and Channel Programing-- leverage YouTube’s search, content and social network features in an unprecedented way.
The new Channel+ offerings include:
- Brand Amplifier: Leveraging the Fullscreen creator network, Channel+ utilizes tracking technology to identify key influencers across the YouTube platform as brand evangelists to drive awareness and cross promotion.
- Channel Programming: Channel+'s in-house editing team repurposes content and custom video mash-ups from an existing library to create YouTube friendly content to help brands gain traction with their target audience.
- Community Management: Brands are able to cultivate a social YouTube community through fan interaction with actionable items such as commenting, liking and subscribing. Channel+ establishes guidelines for proactive and reactive methods of social fan engagement.
“Over the past two years, we’ve been working to help brands garner the maximum possible return from YouTube. With this update we seamlessly facilitate brands to create a thriving community and achieve exponential growth,” said Ezra Cooperstein, COO of Fullscreen. “With Channel+ we’ve been able to increase brand views 2200% and grow subscribers 1500% across more than 100 channels, as well as give our partners an easy way to protect and manage their content, and better understand their audience’s behavior.”
“Fullscreen’s expertise has helped NBCUniversal grow its presence significantly,” said Rob Hayes, EVP of digital media at NBCUniversal. “Their technology helped enhance our marketing approach and expand our reach directly to our target audience.”
Fullscreen’s clients include Cartoon Network, AARP, and Fox Broadcasting Company. To date, Channel+ has helped various brands amass more than three billion earned views and 12 million subscribers.
For more information about Fullscreen’s Channel+ and the network’s brands and creators, please visit www.channelplus.net.
About Fullscreen
Fullscreen is a next-generation media company that offers innovative technology and premium services for content creators and the world's leading brands to thrive on YouTube. Fullscreen's global network generates over 2.5 billion monthly video views and reaches over 200 million subscribers. Fullscreen was founded in January 2011 by CEO George Strompolos, a co-creator of the YouTube Partner Program. Fullscreen is headquartered in Culver City, California. (www.fullscreen.net)
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