SAN FRANCISCO--(BUSINESS WIRE)--CARDFREE, the leading mobile commerce provider to large merchants, announced today that Checkers/Rally’s will leverage its full commerce platform to provide consumers with a complete mobile experience. With almost 800 locations across the United States, Checkers/Rally’s is the largest double drive-thru restaurant chain in the country. Checkers/Rally’s will be the first QSR to use mobile to lead key consumer initiatives such as CRM, loyalty and stored value. The CARDFREE merchant commerce platform will enable Checkers/Rally’s to tie all programs together with mobile acting as a common thread. The platform gives merchants a comprehensive view of their customers that traditional programs have been unable to do.
By leveraging the data tied to a user’s master account, CARDFREE gives merchants the ability to engage customers based on individual behaviors and preferences. In addition to powering smart offers, gifting, and true surprise and delight rewards, CARDFREE also provides a digital stored value solution that’s optimized for mobile. Checkers/Rally’s will be the first customer to launch CARDFREE’s stored value product.
“Checkers/Rally’s is known for its bold spirit, which carries through to their approach to mobile,” said Jon Squire, founder and chief executive officer of CARDFREE. “They are the first merchant we know of who is using mobile to lead customer engagement initiatives. Because they are unencumbered by legacy systems, Checkers/Rally’s will have what all smart marketers want – an accurate view of who their customers are, drivers of their behavior and powerful tools to influence future behavior such as tender preference.”
“The CARDFREE team brings unparalleled experience in launching successful mobile commerce programs, and they offered a fully integrated platform that will make deploying easier for our franchisees,” said Terri Snyder, chief marketing officer of Checkers/Rally’s. “We were looking for a one-stop solution and CARDFREE stood out for its depth of platform and thought leadership. This technology allows us to leapfrog our competitors and provide real-time value to our customers.”
The Checkers/Rally’s mobile application will launch in early 2014.
ABOUT CHECKERS/RALLY’S
Checkers Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States. The company develops, owns, operates and franchises both Checkers® and Rally’s® restaurants. Based in Tampa, Fla., it has almost 800 restaurants open across the U.S. In recent years, the brand has been awarded several of the industry’s most prestigious awards including: “Best Drive-Thru in America” by QSR Magazine and the “Hot! Again Award” from Nation’s Restaurant News. For more information about Checkers, please visit www.checkers.com.
About CARDFREE
From the team that deployed the two largest mobile commerce initiatives in the U.S., CARDFREE offers merchants a one-stop solution to mobilize and enhance the customer experience for maximum ROI. Sharing a track record of bringing innovative solutions to market, our team has a unique 360-degree perspective coming from large merchants, mobile, financial services and payments.
CARDFREE offers complete, integrated solutions for merchants from mobile and online through POS. Our award-winning platform provides end-to end capabilities to engage customers via merchant-branded interfaces such as mGifts, messaging, offers, loyalty, payments, order ahead and social media integration. CARDFREE is headquartered in San Francisco and has been recognized as a "Fierce 15" company by Fierce Wireless.
