ROCHESTER, N.Y.--(BUSINESS WIRE)--
Toughen up.®
Because global business means global competition.
That’s the challenge that Simon Business School at the University of Rochester is issuing to future business leaders in today’s new brand identity launch. Rather than applying the same well-worn tag lines widely used in higher education marketing, Simon is injecting a dose of reality with a fresh, no nonsense approach to graduate business education that brings to life a real conversation about today’s business culture.
“Toughen up is about being unapologetically honest about how challenging business is today,” said Mark Zupan, dean of Simon Business School. “We know the road to success is extremely difficult, but we are making a promise that we’re going to be with our students every step of the way to help them succeed at Simon and to support them throughout their career.”
According to Zupan, the Simon Business School curriculum is designed like a conditioning program for the business world. Training from top faculty coaches students to learn how to analyze problems creatively. Simon emphasizes business as a science, not just an art, with a no-nonsense focus on preparing graduates to succeed in today’s world of Big Data. Individuals who can leverage big data and show its return on investment in fields like finance, accounting, marketing, operations, consulting, pricing, and health care are prized in the global marketplace.
“Simon’s challenging curriculum, dedicated professors and training opportunities outside the classroom create an environment where students like me will be tougher and ready to take on the challenges of the business world,” said Margaret Feldman, MBA Candidate, Class of 2015. “Ultimately, that’s why we’re here.”
For students, being Simon Tough means achieving the skills and training needed to respond to the demands of a complex global marketplace. It’s the difference between presenting sound solutions and simply selling fast and easy answers.
The messaging, created by Rochester-based brand consultants Moon Brand, will be promoted through a digital campaign, which includes a new Simon Business School website and updated social media channels.
About Simon Business School
The Simon Business School is currently ranked among the leading graduate business schools in the world in rankings published by the popular press, including BusinessWeek, U.S. News & World Report, and Financial Times. The Financial Times recently rated the School 7th in the world for finance and 8th in the world for accounting. More information about Simon Business School is available at www.simon.rochester.edu. Toughen up.®
