DENVER--(BUSINESS WIRE)--Mocapay, a leading merchant-centric, mobile marketing and payments solution provider, announced today the launch of a customized mobile program for Denver-based Udi’s Cafés and Restaurants. The new Udi’s branded mobile app will allow Udi’s to issue loyalty and reward benefits to its customers. Additionally, Udi’s is taking advantage of Mocapay’s mobile marketing to keep customers informed and to allow store managers to bring added value to Udi’s guests.
“More and more merchants are catching on – loyalty and rewards programs are the golden ticket to enhance and elevate the consumer experience,” said Doug Dwyre, CEO, Mocapay. “Udi’s is a perfect fit for this platform, we’re so thrilled to have them on board.”
The new Udi’s branded app will offer a full range of loyalty and reward benefits to Udi’s customers including:
- Access to the dynamic Udi’s loyalty program
- Ability to earn valuable points
- Automatic delivery of earned digital currency
- Easy and secure redemption of rewards and offers
- Ability to view account activity
- Locator to pinpoint the closest Udi’s location
- Ability to manage and update an account
Udi’s mobile program will be the first to offer Mocapay’s Refer-A-Friend feature that allows merchants to reach and target customers through grassroots, viral marketing efforts. Refer-A-Friend allows merchants to issue rewards, such as mobile coupons or gift cards, to customers that refer friends and family members. In return for referrals, customers receive discounts, gift cards or points toward a loyalty program. This app feature will be available later this year.
“Udi's Restaurants and Cafés are thrilled with Mocapay's product and client service,” said Angie Hoagland, Director of Brand Development, Udi's Food. “Having just launched a white label web app and launching soon with our branded iPhone and Android apps, we are having huge success with our new Udi’s Good Eats Club Loyalty Program. It's simple to use, our customers love it and so do our employees. Next up: gift cards and payments in our wallet!”
Customers can access Udi’s new app by visiting http://udis.mocapay.com and join the loyalty program. Customers may also join by texting GEC to 466622, scanning a QR code at the restaurant or providing their mobile number at the point of sale in the restaurant. The loyalty program rewards one point for every one dollar ($1.00) spent. For every 100 points earned the consumer receives a $10 gift card to spend at Udi's Restaurants. Later this month, customers will be able to download the app via iPhone and Android app stores.
About Udi's Foods Inc.
Udi’s Foods was founded in 1994 in Denver, Colo. by Udi Bar-on and his wife Fern, originally named Udi The Sandwich Man. From a small and thriving catering business was born a multifaceted foodservice company that includes ten restaurants and cafes, an artisan bakery, farmer’s market bakery stands, and the original catering company. After swiftly growing two natural foods brands, Udi’s Gluten Free and Udi’s Granola, in 2012 Udi’s Foods sold both brands to Smart Balance, (now called Boulder Brands). One thing has never changed: Udi’s Foods is still a privately-held, family-run company dedicated to creating pleasure from the craft of real food and individualized service, which together contribute to customers', employees’ and families' wellbeing. For a complete list of Udi’s cafes, restaurants and bakeries, visit www.udisfood.com/about.
Mocapay's mobile platform allows merchants to mobilize their existing programs by integrating with payments, gift cards, loyalty and other promotional platforms. Leveraging the power of patented security and closed-loop ROI technology, Mocapay addresses the merchants' need to broaden their customer reach, increase customer engagement and build strong identity at any time––not just at the point of sale. With a flexible, one-stop solution that works with any handset or network, Mocapay integrates simply with any POS, processor, wallet or existing program. Plus, Mocapay can build an app for the merchant or integrate with an existing app or website. Based in Denver, Mocapay is a privately held venture funded company founded in 2006. For more information, visit www.mocapay.com.