NEW YORK--(BUSINESS WIRE)--There’s a new look in salad dressings, one that will give you a reason to “save your calories for something else™”. SkinnyEats, a line of delicious, easy-to-use whipped salad dressings and dips introduced this month, plans to change the way we think about dressing a salad or just dipping crudité.
The flavorful new line of dressings – available in Blue Cheese, Honey French and Caesar – comes in a custom 3.5-oz (100g) canister and has a suggested retail price of $4.49 for a 14-serving unit. The dressings are now available at over 180 Stop & Shop stores, as well as nationally on Amazon and through the company’s web site, www.EatSkinnyEats.com, starting this month.
At just 15 calories per serving (equal to 2 tablespoons), SkinnyEats is one of the lowest calorie, real cream-based salad dressing and dips available today with, on average, 90% less calories, carbs, sugar, fat and sodium than other leading salad dressing brands.
SkinnyEats dressings are also free of trans-fats, artificial colors and have no cholesterol.
The big SkinnyEats difference: its formulation, packaging and dispensing mechanism, which aerates the dressings and dips as they are released. This creates a whipped texture that feels lighter on produce – the way a healthful dressing should – complementing the taste and texture of fresh vegetables and other salad ingredients. The packaging also provides built-in portion control, which keeps calories to a minimum while maximizing taste.
SkinnyEats was founded and created by Jimmy Lee, a New York venture capitalist who specializes in healthcare. “My experience with healthcare start-ups and the innovation they emphasize provided an excellent foundation for me in creating the SkinnyEats brand and line of products,” says Lee.
Says Lee of the brand’s recent availability at Stop & Shop: “Grocery partners that appreciate bringing consumers innovative food products that positively change the way they think about our relationship with food are invaluable, and Stop & Shop is such a partner.”
Continues Lee: “People try to do the right thing by eating healthier salads and veggies, but then drown them with dressings containing hundreds of unneeded and unwanted calories. We wanted to address better, low calorie eating options with portion- and calorie-control but never at the sacrifice of great taste, and with SkinnyEats we’ve achieved that.”
About SkinnyEats™
SkinnyEats is a new line of delicious, whipped salad dressings and dips that emphasize flavor, texture and calorie- and portion-control. An innovation in the multi-billion dollar salad dressing market, SkinnyEats is committed to taste first, and boasts top chef-restaurateur David Burke as the brand’s Chief Culinary Advisor. SkinnyEats is available in three flavors (Blue Cheese, Honey French and Caesar) and will introduce three additional flavors this fall (Ranch, Creamy Italian, and Thousand Island). SkinnyEats also has the unique distinction of being “zero PointsPlus” on the Weight Watchers PointsPlus® program* – adding to the brand’s already health-conscious proposition. Visit EatSkinnyEats.com for more information, or visit the brand on Facebook.com/EatSkinnyEats. SkinnyEats is based in New York City.
(*) The PointsPlus value for SkinnyEats’ products was calculated by SkinnyEats, LLC and is provided for informational purposes only. This is not an endorsement, sponsorship or approval of this product or its manufacturer by Weight Watchers International, Inc., the owner of the Weight Watchers and PointsPlus trademarks.
