Winn-Dixie Teams up with Susan G. Komen to Fight Breast Cancer

Winn-Dixie launches donation program in all stores to touch lives for a better tomorrow

Now through Oct. 22, 2013, Winn-Dixie encourages customers to donate at any store register, directly benefitting the local Komen Affiliates in communities served by Winn-Dixie through the grocers Give a Dollar. Make a Difference campaign (Graphic: Business Wire)

JACKSONVILLE, Fla.--()--To help save lives and end breast cancer, Winn-Dixie Stores, Inc. is joining the fight against the estimated 232,000 new cases of breast cancer diagnosed this year with the launch of Winn-Dixie’s Community Donation Program benefitting Susan G. Komen® in all of its stores. From now through Oct. 22, 2013, Winn-Dixie encourages customers to donate at any store register, directly benefitting the local Komen Affiliates in communities served by Winn-Dixie.

“Winn-Dixie recognizes the important role that we and our loyal customers can play in making better, stronger communities for everyone,” said Melissa Adams, Bi-Lo Holdings manager of charitable giving. “The partnership with Komen affords us the opportunity to support families in our communities who have been affected by breast cancer, as well as the opportunity to educate and raise awareness of this prevalent disease that affects so many of our neighbors.”

“We are pleased to have the support of Winn-Dixie and Winn-Dixie customers this fall. These funds will have a direct impact in the lives of women and men facing breast cancer – our friends, family and neighbors – throughout the southeastern United States,” said Chandini Portteus, chief mission officer at Komen.

Winn-Dixie has a rich history of supporting its neighborhoods through foundation, company and vendor-supported charitable donations and programs. Winn-Dixie encourages customers to address the needs in their communities by making donations at store registers as they do their grocery shopping. Give a dollar. Make a difference.

About Susan G. Komen®

Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $790 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.

About Winn-Dixie

Winn-Dixie Stores, Inc. is a subsidiary of Bi-Lo Holdings, which is the ninth-largest conventional supermarket chain in the United States based on net sales. Founded in 1925, Winn-Dixie employs nearly 40,000 associates who serve customers in 479 grocery stores and 368 in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie is a well-known and well-respected regional brand with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.winn-dixie.com and www.biloholdings.com.

Contacts

St. John & Partners
Tiffany Hutto, 904-899-8891
904-571-5659 (cell)
tiffanyhutto@sjp.com

Release Summary

Now through Oct. 22, 2013, Winn-Dixie encourages customers to donate at any store register, directly benefitting the local Komen Affiliates in communities served by Winn-Dixie.

Contacts

St. John & Partners
Tiffany Hutto, 904-899-8891
904-571-5659 (cell)
tiffanyhutto@sjp.com