WAKEFIELD, Mass.--(BUSINESS WIRE)--Primax, a premier provider of credit and debit card issuing and merchant acquiring programs, products and services, today announced its Advantage Program for credit card issuers will now include a cash-back rewards program with no set-up or ongoing processing costs to the issuer. Primax's Advantage Program is unique in the payments card industry in that it is a bundled-concept credit card issuing plan that combines the power and functionality of a leading processing platform with the flexibility, ease and convenience of bundled processing, servicing and pricing. The newly included cash-back program component will be offered to all Primax Advantage clients.
Stated Ted Keith, President and CEO of Primax, "Primax developed the Advantage Program to simplify and speed entry into the credit card issuing arena, and enable even smaller banks and credit unions to offer a competitive issuing program." Added Ted, "The addition of a cash-back rewards program to our Advantage offering now makes it even easier for smaller financial institutions to run a competitive card program that is attractive to prospective cardholders."
The rewards component of Primax's Advantage Program for credit card issuers is a 1% cash-back reward. The Program is immediately available to Primax Advantage clients and will be implemented with no set-up or processing costs. The Advantage Program, which was also recently enhanced with First Data's SpendTrend Insights® Fraud Analysis Solution, a fraud tool that provides a proactive defense to transaction fraud, is a comprehensive credit card issuing program that includes support services, a risk management package, compliance assistance and more.
Headquartered in Wakefield, Massachusetts, and founded in 1981, Primax partners with financial institutions throughout the United States to implement exceptional, customizable credit, debit and private label card programs with a high degree of control, and supports these programs and merchant acquirers with back office functions, outstanding customer care and the on-going support needed for success. For more information visit primaxpayments.com.