Make a Difference with a Picture – Metro Photo Challenge is Back

NEW YORK--()--Metro announces the return of the award-winning Metro Photo Challenge. Today, the world’s biggest photography competition opens to amateurs and professionals alike with a brand-new Instagram integration, an improved user interface, and an eight-day photo adventure in Ghana as the Grand Prize.

For the 2013 Challenge, photographers will “sense” the world through photography, submitting in five categories representing the human senses (sight, hearing, taste, smell, and touch), plus an additional “sixth sense,” an open-ended category for photographers to interpret in their own creative way. For the first time, photographers will be able to submit via Instagram using the hashtag #MPC2013, and use editing, filters and enhancement in the sixth sense category alone.

“The Metro Photo Challenge is one of my favorite items on the Metro annual calendar. It’s smashing that for the first time ever we’re allowing users to submit photos via Instagram – bringing a fun social aspect to an already exciting contest.”– Yggers Mortensen, Publisher & CEO, Metro US

This year, Metro employed bold guerrilla marketing to spread awareness of the Challenge – the cover of today’s paper is from another country in which Metro is published – illustrating the point that pictures speak a universal language, understood by all.

For the third consecutive year, Metro Photo Challenge presents Colourbox.com as the Global Photo Partner. Colourbox.com is one of the world’s top professional stock photography websites. In Boston, Hunt’s Photo and Video, New England’s largest photography retailer returns as sponsor, and in Philadelphia we welcome Jack’s Camera Shop as this year’s local sponsor.

The Global Jury includes representatives from Reach for Change, photographers Alejandro Cartagena (Mexico), Liu Bolin (China), Bruno Bayley (UK), Lars Bech (Denmark), Ulrik Jantzen (Denmark), Urban Brådhe (Sweden), and Colourbox representative Esben Darling Meng (Denmark).

Go to metrophotochallenge.com today for full details on the 2013 Metro Photo Challenge, and see the video.

ABOUT METRO

Metro is a free daily newspaper published in more than 100 cities worldwide. Metro has global reach with local flavor — attracting a young, active, educated audience of over 20 million daily. Designed for a 20-minute read, Metro delivers news and entertainment to morning commuters Monday through Friday. Local, national and international news and colorful features are presented without bias, showcasing a proudly metropolitan attitude and style. To learn more, visit: www.metro.us

Contacts

For Metro
Wilf Maunoir, 212-457-7843
wilf.maunoir@metro.us

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MPC 2013 theme is the Senses. Check out the video (Video: Business Wire)

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Release Summary

Today, Metro US announces the return of the award-winning Metro Photo Challenge, the world’s biggest photography competition opens to amateurs and professionals alike.

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Contacts

For Metro
Wilf Maunoir, 212-457-7843
wilf.maunoir@metro.us