--(BUSINESS WIRE)--MetLife:
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What: |
MetLife, the New York Giants and the New York Jets are serving up free snow cones, entertainment, giveaways and other surprises to local football fans to kick off The Road to MetLife Stadium. | |
| New York Giants Wide Receiver Hakeem Nicks and former New York Jets QB Chad Pennington are handing out snow cones provided by MetLife Stadium favorite, Rita’s Italian Ice. Fans will have the opportunity to interact with PEANUTS® Characters, the New York Jets Flight Crew and take photos alongside the Snoopy Trophy, which will be presented to this year’s MetLife Bowl Champion. The Road to MetLife Stadium event preludes the third annual MetLife Bowl, when the New York Giants and the New York Jets will compete this Saturday, August 24 at 7 p.m. ET. | ||
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MetLife Bowl Charitable Donation |
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| Each year, MetLife makes a donation to two charities, one chosen by each team. This year, the New York Giants will be playing for neighborhood playground builder charity, KaBOOM! and the New York Jets will play for the Trust for Public Land. MetLife will be contributing a total of $50,000 to the charities on behalf of the New York Giants and the New York Jets. | ||
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Fans Amplify Charitable Donation through Social Media |
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| This special season at MetLife Stadium warrants an additional fan-driven boost to the yearly MetLife Bowl Charity program. Starting Monday, August 19 through the MetLife Bowl on Saturday, August 24, for every tweet incorporating the hashtag – #Road2MetLifeStadium – MetLife Foundation will donate an additional $25 to each team's charity, up to $12,500 per team. | ||
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When: |
Monday, August 19, 2013 |
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| 1:00 – 3:00 p.m. ET | ||
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Where: |
MetLife Plaza | |
| 1095 Avenue of the Americas – between 41st street and 42nd street | ||
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Social: |
Twitter: @MetLifeCentral |
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| Hashtag: #Road2MetLifeStadium, #MetLifeBowl | ||
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Facebook: MetLife Central |
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Interviews: |
MetLife Chief Marketing Officer, Beth Hirschhorn | |
| New York Giants Wide Receiver Hakeem Nicks (subject to change) | ||
| Former New York Jets QB Chad Pennington (subject to change) | ||
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Photos: |
Photos will be distributed post-event | |
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Contact: |
Stephanie Covello, Burson-Marsteller for MetLife | |
| 202-530-4541 | ||
| All trademarks used above are the property of their respective owners. | ||
Metropolitan Life Insurance Company, New York, NY 10166
