LOS ANGELES--(BUSINESS WIRE)--Oversee.net®, which owns and operates a portfolio of websites and mobile apps designed to help consumers make smart, informed purchase decisions, announced today that it has hired Joanna McFarland as General Manager, Consumer Finance Group. McFarland will initially be focused on enhancing the user experience and product offerings of consumer finance websites, such as CreditCards.org. In addition, she is responsible for identifying and creating new web and mobile products and services that cover a broad range of needs to deepen consumer engagement and increase lifetime value.
McFarland is an experienced consumer finance executive with a strong track record of developing and delivering successful consumer financial products. In her most recent position, she led the Consumer Cards Business Unit at Southern California-based OneWest Bank, where she managed the Lakers’ Affinity Card programs and launched the MAGIC by Magic Johnson Prepaid MasterCard.
Prior to her role at OneWest Bank, McFarland was Vice President, Product Management at AT&T Interactive, responsible for building the second largest local ad network in the US. Previous positions have included Director, Major Accounts at Green Dot Corporation where she was responsible for the Walmart MoneyCard Prepaid Program and Director, WeddingChannel.com where she managed the company’s largest partnership. She graduated with an MBA from Stanford University Graduate School of Business and a B.S. Degree in Economics from The Wharton School at the University of Pennsylvania.
“We’re delighted to welcome Joanna to our team of outstanding consumer marketing and technology executives,” said Oversee.net CEO Debra Domeyer. “Her specific knowledge of the consumer finance industry and experience creating and executing winning financial product strategies will be essential in helping us meet consumer needs to achieve our growth objectives.”
“I’m very excited to join the Oversee.net team as GM of the Consumer Finance Group,” said Joanna McFarland. “There is a great foundation of technology and talented individuals focused on understanding consumers’ evolving needs and innovating to meet them. I’m looking forward to working with the team to find new and meaningful ways to engage our users.”
McFarland will work in the company’s headquarters in Los Angeles and will report directly to Oversee.net CEO Debra Domeyer.
About Oversee.net’s Consumer Finance Group
The websites in Oversee’s Consumer Finance Group include CreditCards.org, BadCreditOffers.com, CreditCard321.com and ConsumerLoans.com. These online properties help consumers make smart personal finance product decisions while, at the same time, providing high quality, pre-qualified consumer leads to brand-name financial service advertising partners.
Oversee.net® owns and operates a portfolio of websites and mobile apps designed to help consumers make smart, informed purchase decisions. Advanced technology and cutting-edge online marketing techniques are utilized to optimize each consumer’s search and discovery, thereby saving them time and money. Over 25 million unique users per month visit Oversee’s travel, consumer finance and comparison shopping web and mobile properties. In addition, over 240 million unique users per month visit Oversee’s DomainSponsor.com direct navigation ad network. Headquartered in Los Angeles, Oversee also has an office in New York City.