MINNEAPOLIS--(BUSINESS WIRE)--What happens when an expert strategic design firm tackles a reboot of their own brand identity? A natural brand evolution. Simplicity, redefined for a new era. The bold, design-driven brand thinking that has propelled the success of Little & Company's diverse client base is now clearly illustrated in the company's new name and website. Little & Company announced to today that is has officially rebranded as "Little.” The rebrand comes with a redesigned website and supporting business collateral materials. Its web address --www.littleco.com -- will remain the same.
Throughout its tenure as one of the leading strategic design firms in the country, Little & Company has built a vibrant history of helping Fortune 100 Companies like Lowe's, Microsoft, Target, Medtronic, Sealy and Wells Fargo grow their brands, strengthen their workforces, launch products and connect with customers. Now, Little & Company directs its brand savvy inward with a new name that better reflects the firm’s expertise in crafting smart design solutions.
“For 34 years our clients and even staff here at the company have referred to us simply as ‘Little,’ a more familiar name for a collaborative partner bringing deep insights and design thinking to each client partnership,” notes Founder and Chairwoman Monica Little. “Whether designing platforms for employee engagement through Branding from the Inside Out for companies like Lowe’s, designing Target’s game-changing gift cards, or creating innovative tools for Sealy that help independent retail sales associates across the country become enthusiastic ambassadors of the Posturepedic brand, our design solutions are like our team – succinct, nimble and effective.”
“By simplifying to the more direct and elegant moniker, Little, we are highlighting our eye for clean, impactful and relevant communications,” says Joe Cecere, President and Chief Creative Officer. “Little is synonymous for big, bold outstanding work in the minds of many of the companies and collaborators we have worked with over past 34 years. We look forward to letting Little succinctly convey our brand story – a family of designers, writers and thinkers inventing creative and agile solutions to business problems.”
About Little: Redefining Design for More than 30 Years
Little has been providing strategic design thinking and execution to meet external and internal business challenges for Fortune 500 companies, select nonprofits and others for more than 30 years. It designs the whole brand story to create one brand experience that connects customers, employees and stakeholders from the inside out.
With clients like Target, Microsoft, Wells Fargo, DC Comics, Lowe's, Sealy, Medtronic, American Public Media, American Craft Council and many others, Little provides an array of creative services and employee branding initiatives including:
- Brand Strategy
- Brand Design
- Corporate Communications
- Employee Engagement
- Marketing Communications
- Retail Experience Design
Using a unique combination of critical creative resources, designers and writing talent to grow brands, strengthen workforces, launch products and connect with customers, Little's collaborative business model inspires measurable results internally, across agencies, with clients, and out into the broader community.
Little boasts a rich philanthropic legacy and is a Nationally Certified Women’s Business Enterprise. Minnesota Business magazine and the AdFed chapter of Minnesota have named it one of Minnesota's Top Marketers and Top 100 Best Places to Work.
http://www.littleco.com
http://twitter.com/littleandco
http://www.facebook.com/littleco
For more information – or to interview Joe Cecere about the rebrand of Little – please contact Martin Keller, Media Savant Communications Co., 612-729-8585, mkeller@mediasavantcom.com
