CARY, N.C.--(BUSINESS WIRE)--Take a mid-summer drive down the I-17/I-10 corridor from Flagstaff to Tucson and you'll pass through markets where the real estate recovery is quickly heating up. Today, the burning question perplexing regional developers and builders suddenly isn't so much, "When's this all going to turn around?" but rather, "With more buyers in the game choosing among more options, how can I capture and keep my share of attention?"
For four leading communities in Arizona, the answer to the latter question has come in the form of a suite of sales and marketing software apps recently imported from North Carolina.
Put to work through kiosks, on websites, in sales centers and on mobile devices, apps from Cary, N.C.-based BrightDoor Systems are helping real estate sales professionals generate more leads, better track and manage those leads once captured, and present their inventory (i.e., land and homes) more persuasively and dynamically.
"We always hear that real estate sales is all about 'location'," said BrightDoor CEO Deven Spear. "Truth is, so is real estate marketing. Only the 'location' isn't where the inventory sits - it's where your prospects are when they're making homebuying decisions. And today, that's pretty much everywhere. Coffee shops, malls, living rooms - you've got reach them on the go, and that's precisely what our touch-marketing software apps are helping our clients do."
Following lock-step with the real estate industry uptick, since the fall of 2012, BrightDoor software has been integrated with sales and marketing efforts at four premier Arizona communities:
- Vistancia, a master plan community in Peoria, in suburban Phoenix;
- Pine Canyon, a golf community in Flagstaff;
- Ritz-Carlton Dove Mountain, a resort and planned community in Marana, just outside Tucson; and
- Sierra Reserve, a planned community in North Scottsdale.
"If you're looking for a remarkable comeback story, just take a quick glance at Arizona real estate," Spear said. "We're seeing the fear that rocked some of the key markets evaporating in a big way. But with that renewed excitement comes the realization that buyers are being pulled in a lot of directions. Unless builders and developers are armed with the right tools to engage their prospects, they can get disconnected even at the earliest stages in the sales process."
Among them, Vistancia, Pine Caynon, Ritz-Carlton Dove Mountain and Sierra Reserve are using four of BrightDoor's most popular software apps in various combinations:
- BrightBase™ - A streamlined, easy-to-learn-and-master Customer Relationship Management (CRM) app that was built from the ground up specifically to meet the needs of real estate sales and marketing professionals;
- BrightShow™ - A dynamic, interactive sales app that's traditionally deployed on large touch screens in sales centers;
- BrightGuide™ - A kiosk-based, lead-generation app that's typically used by clients to capture leads when prospects are away from sales centers (such as in malls, visitors centers, lobbies and other public venues); and
- BrightDoor Buzz™ - A mobile, branded, lead-generation app (available in iOS and Android platforms) that gives developers a convenient way to present not just properties, but the lifestyle associated with their communities (all without the expensive programming and lengthy development cycles often associated with custom app development).
"All of our new clients in Arizona are using more than one of our real estate software apps, because they're trying to get into new channels - like mobile marketing through smartphone or tablet-based apps - or they're looking to maximize value from their current sales and marketing efforts," said Spear. "Our software lets them pick and choose the right combination that works best for their processes. It lets real estate developers and builders who've been a little shy about jumping into technology do so in a way that reduces risk, complexity and cost."
"We're thrilled to have had so much recent success in Arizona," he added. "We don't think it's going to slow down any time soon. There's good inventory available, and there's a lot of smart people pushing it. We expect our business to continue to grow here, particularly with our Unity™ software suite coming to market soon."
Unity from BrightDoor will bundle four popular functions - mobile marketing, personalized web portals, interactive maps and lead and content management - into a single software suite. It's expected to launch in 3Q 2013.
About BrightDoor
Founded in 2005 and based in Cary, N.C., BrightDoor™ Systems is a venture-funded company that was founded on a singular premise: With superior technology tools in their hands that were tailored for their unique needs, real estate sales and marketing professionals could reach untold (and yet-untapped) potential. It serves a broad array of real estate clients in the U.S., Europe, the Caribbean and Mexico. Its clients range from regional brokerages to premier resort/amenity community developers to national production builders, and include brands such as The Greenbrier, Sotheby's International Realty, Montage and Lennar. For more information, visit www.brightdoor.com.
