CANNES, France--(BUSINESS WIRE)--MAKERS, the short-form video platform showcasing thousands of stories from innovative and trailblazing women, unveiled its groundbreaking new program, MAKERS@, from the Cannes Lions International Festival of Creativity. MAKERS@ will be a first-of-its-kind opportunity for a select group of companies to celebrate and acknowledge their game-changing female employees.
The new MAKERS@ program centers on the inaugural MAKERS Conference, scheduled for February 2014, where leading companies will send the women, who are making a mark within their organizations, to participate. The conference will feature innovative programming produced and led by MAKERS, and include prominent female and male executives from across a spectrum of industries.
Here’s how MAKERS@ works:
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Companies receive an invitation to join MAKERS@ which enables them to identify three women from within their ranks to be celebrated as MAKERS. These high-potential women will represent a spectrum of levels within the companies’ ranks. |
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The three women from each participating company attend The MAKERS Conference in February 2014. |
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Each conference session will be executive produced by a MAKER featured on MAKERS.com. The MAKERS’ own experiences – taking risks, overcoming adversity, breaking new ground for women and even making history – will inform the course of discussion for each program. |
“MAKERS@ fulfills the critical need for women to be exposed to a supportive network of highly successful women and their stories,” said Susan Lyne, CEO of the AOL Brand Group. “We’re encouraging companies to shine a light on the contributions of formidable women in their organizations, knowing that creating MAKERS within their companies will empower them and produce lasting results.”
Thus far, the following women are confirmed to produce and lead the first MAKERS Conference:
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Conference Emcee, Kara Swisher, Co-executive editor of AllThingsD.com, co-producer and co-host of D: All Things Digital, a major high-tech and media conference |
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Sheryl Sandberg, COO of Facebook, author of Lean In: Women, Work, and the Will to Lead | |
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Shelly Lazarus, Chairman Emeritus of Ogilvy & Mather | |
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Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities | |
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Megan Smith, Entrepreneur and Founder of Google[x] | |
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Gloria Steinem, Co-Founder of Ms. Magazine |
MAKERS is a landmark television and digital video initiative from PBS and AOL that aims to be the largest and most dynamic collection of women’s stories ever assembled. MAKERS was founded by Executive Producer, Dyllan McGee and developed with Maureen Sullivan, SVP and General Manager Women’s Content and Lifestyle at AOL.
MAKERS.com has seen more than 44 million views* of its video interviews since its launch on February 28, 2012. Following the success of MAKERS.com and the critically acclaimed documentary, MAKERS: Women Who Make America that aired on PBS, MAKERS received a great deal of acknowledgement from executive leaders who were seeking meaningful ways to incorporate a formal program of recognition for its female employees.
*AOL data
About MAKERS:
MAKERS is a landmark television and digital-video initiative from PBS and AOL, produced by Kunhardt McGee productions, that aims to be the largest and most dynamic collection of women’s stories ever assembled. Nearly one year after the site’s inception, the three-hour documentary, MAKERS: Women Who Make America, debuted on PBS to critical acclaim. The documentary has been viewed on television by 2.6 million people, and consumed more than 200,000 times on MAKERS.com.
About AOL:
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
